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The Content Manager is responsible for developing and managing the company’s content marketing strategy. This includes creating and distributing content that engages and attracts the target audience, as well as measuring the effectiveness of content marketing efforts.
Job Responsibility:
Develop and execute the company’s content marketing strategy: This includes identifying the target audience, defining the content goals, and creating a content calendar
Create and distribute content: This includes writing blog posts, articles, white papers, e-books, infographics, and social media posts
Measure the effectiveness of content marketing efforts: This includes tracking website traffic, social media engagement, and lead generation
Stay up-to-date on the latest trends in content marketing: This includes reading industry publications, attending conferences, and following thought leaders on social media
Work with other departments, such as marketing, sales, and product development, to ensure that content is aligned with the company’s overall marketing and business goals
Requirements:
Bachelor’s degree in marketing, communications, or a related field
Experience in content marketing
Strong understanding of content marketing principles and techniques
Excellent written and verbal communication skills
Ability to think strategically and creatively
Ability to work independently and as part of a team
Attention to detail and accuracy
Experience with a variety of content marketing channels, including blogging, social media, email marketing, and webinars
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