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Adyen is looking for a strategic, hands-on, and collaborative Content Manager to support our editorial voice in Singapore and across the expanding APAC region. The role is focused on the day-to-day creation, execution, and optimization of Adyen's content plan. You are a master storyteller who can pivot from writing technical white papers to crafting high-engagement LinkedIn posts.
Job Responsibility:
Enhance and execute on the content roadmap for APAC
Define and manage Adyen APAC’s presence on social channels, with a primary focus on LinkedIn
Monitor evolving B2B media trends, platform algorithms, and content consumption behaviors
Work closely with local and global teams to produce compelling content
Develop and execute detailed project plans
Write, edit, proofread, publish and optimize long and short-form copy for a wide range of formats
Adapt global content for the APAC market
Manage external writing resources
Analyze content performance using data
Proactively integrate AI tools into your workflow
Stay up-to-date on industry trends and best practices in content
Requirements:
5+ years in content or strategic copywriting
Preference for B2B Tech, Fintech, or Financial Services backgrounds
Strong understanding of the evolving media landscape and how B2B audiences consume content
Impeccable eye for detail and a journalistic attitude
Understanding of the LinkedIn algorithm and how to create engaging content
Curiosity to understand the motivations, behaviors, and pain points of merchant audience
Ability to thrive in a flat, fast-paced environment
Comfortable working hands-on and prepared to work in silo, with internal teams, and with agencies and freelancers
Proven ability to meet strict deadlines while remaining open to iteration and feedback