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We’re looking for a strategic and creative Content Manager to own and deliver a content programme that guides patients seamlessly through the enrolment journey for our digital treatments. From awareness to decision-making, you’ll create compelling, trustworthy, and empathetic content that answers patients’ questions, addresses barriers, and inspires action. Working closely with the SEO Manager and wider team, you’ll ensure our content not only resonates with patients but also drives measurable growth in engagement, enrolments, and long-term adherence.
Job Responsibility:
Manage and execute a full-funnel content strategy that supports marketing and communication goals, ensuring the right messages reach patients at the right stage of their journey
Create and manage engaging content across formats (i.e. blogs, guides, FAQs, case studies, patient stories, whitepapers, infographics, videos, social media, email campaigns) to attract, educate, and convert clinicians and patients
Collaborate with the SEO Manager to ensure content is optimised for organic discovery, user intent, and conversion opportunities
Work cross-functionally with marketing, clinical, product, and design teams to ensure messaging is aligned, accurate, and patient-focused
Research patient insights and industry trends, translating findings into content that addresses real-world challenges, objections, and motivations
Maintain and oversee an editorial calendar to ensure consistent, high-quality publication across channels
Measure and report on content performance (i.e. engagement, rankings, funnel progression, enrolment conversions) and use insights to refine strategy
Champion storytelling and brand voice, ensuring all content is clear, empathetic, and aligned with our mission to make better mental health support accessible
Requirements:
Degree in Marketing, Communications, or a related field (or equivalent experience)
3-5 years of content creation and management experience, ideally within healthcare, digital health, or a highly regulated industry
Proven track record of producing content that drives measurable results across the funnel (traffic, engagement, leads, conversions)
Exceptional writing, editing, and proofreading skills, with versatility across formats and tones of voice
Strong understanding of SEO best practices and experience partnering with SEO specialists
Excellent project management and organisational skills, with the ability to handle multiple priorities and deadlines
Strong communication and collaboration skills, comfortable working with both creative and technical teams
Data-driven mindset with the ability to interpret content analytics and apply insights to improve future campaigns
Familiarity with content management systems, email marketing platforms, and digital publishing tools
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