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Tripadvisor is looking for a Content Manager for our German market to develop outstanding, culturally-aligned experiences for a global audience. As a key representative of our users, you will ensure that our content fosters trust, resonates with local audiences, and increases conversion. You will be the bridge between global product vision and local cultural reality. This is a high-impact role where you will directly contribute to our business growth by improving user engagement and brand perception in one of our most important markets. You will be part of the Localization team and you will work with product, marketing, analytics, research, engineering, and design teams to influence every aspect of content creation.
Job Responsibility
Craft, Adapt & Refine: Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints
Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features
AI-native localization: manage LLM-driven workflows, help design prompts, and leverage machine translation to protect quality, maximize efficiency, and scale content volumes
Think as a user: Act as the voice of the traveller
Drive impact through testing: Initiate and support A/B tests on localized content to measure the impact on conversion, engagement, and traffic to inform content strategies
Collaborate and Iterate: Work seamlessly with cross-functional teams to ensure content is integrated into the design and development process from the beginning
Own and Maintain Quality: Ensure all content adheres to Tripadvisor Group’s brands voice and tone while feeling completely natural to local users
Champion usability: Operate within a continuous QA mentality to keep the UX fresh and relevant
Requirements
Native-level fluency and cultural authority
A deep, intuitive understanding of the language, culture, and user behaviour in your market
5+ years of experience in a localization, UX writing, transcreation, translation, content design, or related role within a global ecommerce or tech company
Open-minded, innovative approach
Excellent command of localization practices with 3+ years experience of working with translation management systems and familiarity with linguistic quality assurance frameworks (MQM or similar)
A solid understanding of UX content methodologies
Strong communication and collaboration skills
Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work
Proven ability to operate effectively with a global-first mindset
Nice to have
Experience in the travel industry is a significant plus
What we offer
Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
“Work your way” with flexibility to suit your lifestyle