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Content Lead

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Octopus Energy

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Location:
United Kingdom , London

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Salary:

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Job Description:

We’re helping the masses to join the electric driving revolution, and we need your help. We make it cheaper, greener and easier to drive an EV. Our content team is at the core of our growth engine, and we’re looking for an amazing Content Lead to lead our small but mighty content team into the next stage of growth for our EV business. You’ll own our content engine, translating our brand messaging into high-performing campaigns that educate, engage, and convert potential EV drivers. This isn't just about writing; it’s about architecting a modern content ecosystem. You’ll lead a talented internal team and a network of freelancers to create engaging content across social, email, and our website, leveraging the latest in SEO and LLM technology to stay ahead of the curve.

Job Responsibility:

  • Build and execute our content strategy across all marketing channels, aligning with our brand guidelines, tone of voice, and commercial goals
  • Own and execute our driver content strategy for both salary sacrifice and consumer leasing: - Focus on capturing early intent, engaging and nurturing potential customers over time - Ensure all onsite content is SEO and AI optimised
  • Partner with the marketing team on our priority projects to understand our target audiences in depth, and come up with new creative ideas to engage them. Or reformat existing content tailored to meet their needs and our commercial goals
  • Lead and develop a high-performing content team (currently made up of a B2B Content Manager, a Social Content Creator, and freelance copywriters), supporting the team to have the biggest possible commercial impact
  • Help set the marketing team priorities alongside our Marketing Leadership Team, putting a spotlight on how content drives growth and retention across our team
  • Experiment with AI tools to create high-quality content efficiently and at scale - coaching your team to do the same
  • Oversee the creation of "thumb-stopping" content tailored for platform-specific audiences (LinkedIn, Instagram, TikTok/X, YouTube)
  • Keep up to date with the latest trends, algorithms and platform updates so content remains effective, relevant, and high-performing
  • Support the Head of CRM to deliver best-in-class contact strategies for prospective business clients and EV drivers, using segmented storytelling to move prospects through the funnel
  • Lead our organic growth strategy by blending SEO best practices with LLM-optimisation to ensure our brand remains visible in AI-driven search results
  • Make sure every piece of content, from a long-form whitepaper to a 10-second reel, is consistent with our tone of voice and positioning
  • Act as our content champion across the business, ensuring all content is on brand, of high quality and technically accurate
  • Define KPIs for content health, using data to iterate on content topics and formats, based on what resonates with potential EV drivers and business prospects
  • Champion a test-and-learn culture through experimentation and A/B testing to continuously improve engagement with our content

Requirements:

  • Proven experience in Content Leadership (3-4 years), ideally in high-growth scale-up businesses
  • Commercially driven: A track record of driving commercial outcomes through content
  • Broad understanding of marketing channels: you can turn your hand to creating content for any channel we find is driving commercial growth, with support from channel leads
  • Passion for customer experience and insight-led marketing
  • Adaptability: We work at a very fast pace, so we need you to be collaborative, proactive, and open to ripping up the rulebook and doing things differently
  • Embrace failure: You’ll need to have a ‘test and learn’ mindset, knowing that some of your tests won’t be successful. But if you’re not testing, then we’re not learning
  • Excellent communication skills: You need to write compelling briefs for copywriters to respond to and sub-edit content, and on occasion, write copy from scratch
  • Stakeholder management: You’ll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business
  • Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns
  • Ability to ruthlessly prioritise and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do
What we offer:
  • Visit our perks hub - Octopus Employee Benefits
  • We are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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