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Content Lead - Assistant Manager - F&B Beverages

https://www.randstad.com Logo

Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

6000.00 - 7000.00 RM / Month

Job Description:

We are seeking a creative, trendy, and bold Assistant Lead of Content to spearhead the brand's digital presence and community-building efforts. In this role, you will be responsible for defining the content strategy and leading execution across multiple social platforms. You will play a pivotal part in shaping the brand's voice, ensuring it remains at the forefront of pop culture while deeply resonating with the local community.

Job Responsibility:

  • Develop and execute a comprehensive content strategy across all social media platforms, with a primary focus on TikTok, Instagram, and Threads
  • Lead the creation of high-impact, quirky, and innovative content that differentiates the brand from competitors
  • Manage influencer relationships and collaborations to expand brand reach and engagement
  • Build and nurture an active online community, fostering deep engagement through interactive and culturally relevant content
  • Oversee the end-to-end campaign process, ensuring all digital touchpoints align with the overall brand narrative
  • Utilize strong copywriting skills to craft compelling captions, scripts, and P.R. materials that reflect the brand's unique personality
  • Manage and mentor a team to ensure high-quality creative output and professional growth
  • Monitor social media trends and pop culture shifts to ensure the brand remains relevant and 'top of mind' for urban and mass Malay audiences

Requirements:

  • A Bachelor's degree in Marketing, Communications, Creative Media, or a related field
  • Proven experience in brand management or content leadership, preferably within a growth-stage F&B or FMCG company
  • Deep expertise in social media strategy and execution, specifically within the TikTok, Instagram, and Threads ecosystems
  • A strong understanding of the Malay community (both urban and mass market) and local cultural nuances
  • Hands-on experience in content creation, influencer management, and community building
  • A bold and quirky creative mindset with the courage to execute unconventional ideas
  • Previous experience in team management and a track record of leading creative projects
  • A natural curiosity for social media trends, pop culture, and digital innovation
  • Experience coming from a client-side background is highly preferred
  • A personal passion for the beverage industry (coffee, matcha, or milk tea) is a significant plus

Additional Information:

Job Posted:
May 11, 2026

Expiration:
June 11, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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