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At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Responsibility:
Translate business, contractual, technical, and user needs into end-to-end content experiences that are accessible, inclusive, and compliant, while ensuring clarity and consistency across all channels
Design omni-channel content experiences that help customers meet their goals, are empathetic and easy to use, improve customer satisfaction, and drive deeper product adoption
Deliver content that has been validated through experimentation, testing and optimization
Leverage human-centered design methods (design-thinking, service design, research/insights etc.) to plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success
Perform competitive analysis of direct/indirect competitors and monitor the marketplace for new trends to inform the research and design process
Create and maintain content design within an agile environment and champion the integration of design across the entire release cycle (discover, deliver, and assess)
Conform with reusability standards by leveraging and/or expanding the Design System, brand tone and voice guidelines, and established platform capabilities
Manage across Enterprise users to define and deliver product performance goals (e.g., outcomes, customer experience, etc.)
Collaborate with design peers and key stakeholders (Marketing, Brand, CX, etc.) to ensure artifacts and deliverables accurately represent and align to the U.S. Bank brand, and create interconnectivity across customer, client, and employee touchpoints for all business segments
Requirements:
Craft skills: content strategy, UX writing, storytelling, vision and planning, design thinking, user-centered content design, channel alignment and management, customer experience research, insight and execution, performance measurement and optimization, marketing and analytics
Expertise on the critical interdependencies among product model system elements that help and hinder performance
ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators design systems, service blueprints, and reusability
Demonstrate deep understanding of target customer through internal/external research (e.g., creation of personas, story maps, product chartering/mapping experience)
Strong collaboration with product managers, software engineers, and agilests to execute product vision and roadmap
Facilitation of cross-functional human-centered design sessions to build empathy for users, create alignment on customer pain-points, and to identify continuous improvements for the product roadmap
Bachelor's degree, or equivalent work experience
User experience design or similar experience
What we offer:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law