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The purpose of this new role is to own our social media presence and bring our brand to life visually. You will be responsible for designing compelling content and managing our social channels to promote some of our trade technology exhibitions.
Job Responsibility:
Lead all social media design: Design, create, and deliver a wide range of visual assets, including social media graphics, Instagram Stories, short-form videos (Reels/TikToks), email banners, infographics, and digital ads
Manage the social media content calendar: Plan, schedule, and post content across all relevant platforms (LinkedIn, Instagram, X, Facebook, etc.) in line with the marketing strategy
Act as the voice of the brand: Monitor all social media channels, actively engage with our community, respond to comments and DMs, and foster a positive brand image
Write compelling content: Write, edit, and proofread engaging, on-brand short-form copy for all social media posts, tailoring the tone for each platform and audience
Collaborate with the marketing team: Work with team to translate marketing strategies and conference themes into compelling visual campaigns
Analyse and report: Monitor, analyse, and report on social media performance and key metrics, providing insights for optimisation
Support sales and partners: Create visually engaging sales enablement materials (like social cards for exhibitors) and collaborate with partners to share and promote content
Stay on-trend: Keep a pulse on the latest social media platform changes, design trends, and viral content to ensure our brand remains relevant and innovative
Manage creative assets: Organise and maintain a central library of all creative assets, ensuring all materials are on-brand
Requirements:
A strong, creative portfolio
High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
Demonstrable experience managing brand social media accounts
Experience with short-form video creation and editing for Reels, TikToks, and YouTube Shorts is a huge plus
A deep understanding of all major social media platforms and their specific content requirements
Ability to manage multiple projects, a busy content calendar, and deliver high-quality work on time
Great attention to detail
A drive to develop your creative marketing career
Have something to teach us about social media
A collaborative spirit
Grace under pressure and flexibility to accommodate extended working hours as needed around key show times
A fabulous sense of humour
Nice to have:
Video editing skills
Experience with short-form video creation and editing for Reels, TikToks, and YouTube Shorts is a huge plus
What we offer:
A fair remuneration package, with a performance-related bonus
A great place to work
The chance to hone your skills in all aspects of digital design and social media marketing and learn from others