Content & Digital Marketing Strategist Job at Tech Impact (Philadelphia)

Job Description

Tech Impact is a national nonprofit organization that provides a comprehensive range of technology services to mission-driven nonprofits, universities, and foundations. We operate a full-service digital agency, called Message Agency, as our Digital Services Division and are seeking a Content & Digital Marketing Strategist to join our interdisciplinary and collaborative team. The ideal candidate has experience in client-facing roles around content strategy, brand messaging, and digital campaign architecture while also bringing meaningful technical digital marketing capabilities. This role is anchored in content strategy — the ability to shape narratives, develop messaging frameworks, design strategic content systems, and write compelling copy for the web and digital channels. At the same time, the ideal candidate brings working knowledge of digital marketing channels including SEO/GEO, analytics, paid search, and data-informed campaign planning. We are looking for someone who can serve as a strategic generalist and campaign architect: a sharp, creative thinker who is as comfortable leading a content discovery session as they are analyzing campaign performance data.

Job Responsibility

Lead the development of content strategies for nonprofit clients
Write original, compelling copy for client branding deliverables, websites, and publications
Create messaging frameworks and campaign narratives
Assist clients with content migration planning, editorial workflow design, and content governance documentation
Provide client training on content strategy, digital campaigns, best practices for creating digital content, and CMS administration
Contribute to agency marketing by producing original content, webinars, and thought leadership
Plan and lead client discovery sessions
Conduct content audits of website and digital channels
Design and conduct user research, audience segmentation, and market analysis
Audit clients' existing digital strategies and recommend improvements
Help scope and strategize directions for potential projects during the sales cycle
Design and execute digital marketing campaigns across channels
Create, launch, and manage digital advertising campaigns on Google Ads
Develop audience targeting and segmentation strategies
Report on campaign performance and deliver clear analyses
Implement SEO and generative engine optimization (GEO) best practices
Utilize analytics platforms to track performance metrics
Advise clients on data collection practices, tagging strategies, and data privacy considerations
Collaborate with an interdisciplinary team
Scale strategy services thoughtfully across projects
Stay current on emerging digital trends

Requirements

At least three years of professional experience as a content strategist, web writer/editor, digital strategist, or in a digital communications role
Direct experience in a client-facing role at a digital or creative agency, or as a freelancer serving multiple clients
Strong writing skills, with demonstrated examples of original web copy, messaging frameworks, or content strategy deliverables
Experience conducting website content audits and developing content strategies for CMS-driven websites
Experience developing content marketing strategies across digital channels
Knowledge of Google Analytics and SEO best practices, with the ability to apply them to content work
Demonstrated ability to lead or participate in discovery sessions and produce user personas and strategic deliverables
Understanding of web accessibility standards and their application to content and digital campaigns
Awareness of user research methods and/or market segmentation practices
Familiarity with data privacy considerations relevant to digital marketing (e.g., cookie consent, tracking transparency)
Demonstrated ability to manage multiple projects and priorities simultaneously with strong organizational skills
Strong collaboration, communication, and interpersonal skills
ability to work independently and know when to escalate

Nice to have

Hands-on experience with Google Ads, including familiarity with Google Ad Grants for nonprofits
Experience with search engine marketing (SEM) and/or paid social advertising (Meta Ads, LinkedIn Ads)
Experience with generative engine optimization (GEO) and an understanding of how AI-driven search affects content strategy
Working knowledge of Google Tag Manager and data tagging practices
Experience managing content in Drupal, WordPress, or other content management systems
Experience working in an agile team environment
Background working with nonprofit organizations, universities, foundations, or government agencies
Experience with UX design principles and human-centered design methodology
Expertise in web accessibility (WCAG compliance)
Project management experience or familiarity with project management tools

What we offer

We pay 90% of associate and dependent medical benefits and cover your out-of-pocket medical expenses
Paid Time Off - 15 days accrued in the first year
10 Paid Holidays
IRA Matches up to 3% of gross salary
Employer-paid life insurance, short- and long-term disability
We offer both Remote and Hybrid positions
Our organization allows everyone to learn and grow to make a difference

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