Content & Digital Marketing Specialist, TUI

TUI

Location:
Spain, Madrid

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This exciting role offers the opportunity to create and manage Spanish-language content across multiple digital platforms while leading influencer relations and local marketing partnerships for Spain and LATAM markets. You'll ensure cultural relevance, tone consistency, and performance-driven content that supports brand growth and awareness in Spanish-speaking territories.

Job Responsibility:

Writing and localizing content for digital channels including web copy, landing pages, banners, and emails
Managing social media content and community by planning, publishing, and moderating social posts
Owning and updating app content in Spanish including destination tips, guides, and UX copy
Driving influencer marketing strategy by identifying, briefing, and managing collaborations
Developing and managing brand partnerships with travel brands, media, and tourism boards
Tracking content and partnership performance through social insights, engagement, and campaign ROI
Supporting CRM and lifecycle content including push notifications and in-app messaging copy
Maintaining alignment with global tone and visual identity by working with designers and content peers

Requirements:

Native-level Spanish speaking ability with exceptional writing and editing skills
3-5 years of experience in content, social media, or influencer marketing
Familiarity with social media trends and paid/organic collaboration models
Experience managing mobile app content or UX copy
Proficiency in English (Portuguese would be an advantage)
Detail-oriented approach with creativity and a strong sense of brand voice
Experience in travel, tourism, or lifestyle sectors (preferred)
Ability to manage content across multiple territories (Spain, LATAM B2B & B2C)
Skills to lead 5-10 influencer/partner activations per quarter
Capability to publish 25+ content assets monthly across site, app, and social platforms

Nice to have:

Portuguese would be an advantage
Experience in travel, tourism, or lifestyle sectors

What we offer:

Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support
Flexible working
Access the TUI Learning Hub to level-up and reach your ambitions
Opportunities to work on global projects and teams
Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation

Additional Information:

Job Posted:
July 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Content & Digital Marketing Specialist

TUI

Location:Spain, Madrid

Category:-

Contract Type:Not provided