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Content Development Specialist

https://www.randstad.com Logo

Randstad

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Location:
Malaysia, Penang

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

About the Company: Our client is a prominent International Education Provider. About the Role: Experience working within the education sector or with educational institutions is highly desirable, though applicants from diverse industries are welcome.

Job Responsibility:

  • Develop and execute comprehensive digital marketing plans that align with the institution’s strategic objectives and long-term vision
  • Create, edit, and manage compelling multimedia content — including videos, graphics, and digital campaigns — to enhance engagement across social media, websites, and other digital platforms
  • Oversee and enhance the institution’s online presence, including website management, SEO optimisation, social media activity, and digital advertising initiatives
  • Design and lead targeted email marketing and digital outreach efforts to connect with and retain key audiences
  • Monitor, evaluate, and report on digital campaign performance, leveraging analytics to inform and refine future strategies
  • Maintain a unified brand image across all digital and traditional communication channels
  • Contribute to school events and community initiatives, supporting public relations activities and communication delivery as needed
  • Collaborate with external partners and agencies to ensure seamless and effective implementation of digital strategies

Requirements:

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
  • A minimum of three years’ experience in digital marketing, content creation, or strategic communications is strongly preferred
  • Strong proficiency with creative and analytics tools (e.g., Adobe Creative Suite, Canva, Google Analytics, Meta Insights)
  • Experience working within the education sector or with educational institutions is highly desirable, though applicants from diverse industries are welcome
  • Excellent visual design sense, storytelling ability, and attention to detail
  • A data-driven mindset with the ability to translate insights into impactful action
  • Independent, organised, and confident working across diverse projects

Additional Information:

Job Posted:
December 21, 2025

Expiration:
December 22, 2025

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