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Content Designer

barclays.co.uk Logo

barclays

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Location:
India , Noida

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Join us as a "Content Designer" at Barclays, where you'll harness cutting-edge technology to spearhead the evolution of our customer experience. Working in close partnership with other teams, you’ll use your expert understanding of content design, UX writing and brand tone of voice to deliver a world-class experience for our customers. You will work closely with Marketing and Design Leads to plan and prioritize workload, ensuring you and your direct reports are delivering to high standards, on time, to drive optimal commercial and customer outcomes. You’ll be a custodian of our brand, an innovator in developing high quality content at scale, and a knowledgeable collaborator who understands Consumer Duty, the ins and outs of financial products, ensuring accessibility and inclusivity are fundamental to our customer experience.

Job Responsibility:

  • Develop and implement marketing strategies to promote brand, products, and services across various markets
  • Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed
  • Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed
  • Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns
  • Management of the marketing budget, allocating resources to maximise ROI
  • Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes
  • Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
  • Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda
  • Take ownership for managing risk and strengthening controls in relation to the work done
  • Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively
  • Influence or convince stakeholders to achieve outcomes

Requirements:

  • Significant experience of UX writing, copywriting, content design and editing – writing engaging, clear and accessible content to meet brand guidelines
  • Experience leading a team of other writers and content designers to develop methods of ensuring consistency, efficiency and quality control – from planning to execution and aftercare – all through close teamwork
  • Experience coaching and training colleagues – building a vision and ensuring the team understands it and is motivated to deliver it
  • Experience working in agile teams with designers, product owners (POs) and other colleagues, and engaging directly with legal and compliance teams
  • Experience working with specialist tools such as Figma and GenAI to deliver great content quickly and at scale
  • Experience developing design systems and content guidelines and overseeing the governance of content
  • Ability to negotiate, influence and compromise with stakeholders at all levels, taking a constructive approach to managing and resolving conflicts or differences
  • Confidence to work across complex business structures, ideally in financial services
  • Ability to champion brand tone of voice, and advocate for customer interests in workshops, meetings, presentations and reviews
  • Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience
  • Senior stakeholder management
  • Deep understanding of SEO, accessibility and inclusivity
  • Deep understanding of app development pipelines

Nice to have:

  • Developing brand guides for large brands
  • Delivering brand training
  • Developing complex content models and pattern libraries
  • Developing team KPIs/OKRs
  • Building SharePoint sites
What we offer:
  • Modern workspaces, collaborative areas, and state-of-the-art meeting rooms
  • Facilities include wellness rooms, on-site cafeterias, fitness centers, and tech-equipped workstations
  • Hybrid working
  • Flexible working arrangements

Additional Information:

Job Posted:
December 23, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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