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Join us as a "Content Designer" at Barclays, where you'll harness cutting-edge technology to spearhead the evolution of our customer experience. Working in close partnership with other teams, you’ll use your expert understanding of content design, UX writing and brand tone of voice to deliver a world-class experience for our customers. You will work closely with Marketing and Design Leads to plan and prioritize workload, ensuring you and your direct reports are delivering to high standards, on time, to drive optimal commercial and customer outcomes. You’ll be a custodian of our brand, an innovator in developing high quality content at scale, and a knowledgeable collaborator who understands Consumer Duty, the ins and outs of financial products, ensuring accessibility and inclusivity are fundamental to our customer experience.
Job Responsibility:
Develop and implement marketing strategies to promote brand, products, and services across various markets
Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed
Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed
Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns
Management of the marketing budget, allocating resources to maximise ROI
Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes
Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda
Take ownership for managing risk and strengthening controls in relation to the work done
Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively
Influence or convince stakeholders to achieve outcomes
Requirements:
Significant experience of UX writing, copywriting, content design and editing – writing engaging, clear and accessible content to meet brand guidelines
Experience leading a team of other writers and content designers to develop methods of ensuring consistency, efficiency and quality control – from planning to execution and aftercare – all through close teamwork
Experience coaching and training colleagues – building a vision and ensuring the team understands it and is motivated to deliver it
Experience working in agile teams with designers, product owners (POs) and other colleagues, and engaging directly with legal and compliance teams
Experience working with specialist tools such as Figma and GenAI to deliver great content quickly and at scale
Experience developing design systems and content guidelines and overseeing the governance of content
Ability to negotiate, influence and compromise with stakeholders at all levels, taking a constructive approach to managing and resolving conflicts or differences
Confidence to work across complex business structures, ideally in financial services
Ability to champion brand tone of voice, and advocate for customer interests in workshops, meetings, presentations and reviews
Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience
Senior stakeholder management
Deep understanding of SEO, accessibility and inclusivity
Deep understanding of app development pipelines
Nice to have:
Developing brand guides for large brands
Delivering brand training
Developing complex content models and pattern libraries
Developing team KPIs/OKRs
Building SharePoint sites
What we offer:
Modern workspaces, collaborative areas, and state-of-the-art meeting rooms
Facilities include wellness rooms, on-site cafeterias, fitness centers, and tech-equipped workstations
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