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Join us as a “Content Designer” at Barclays, where you'll harness cutting-edge technology to spearhead the evolution of our customer experience, driving innovation and excellence. Working in close partnership with other teams, you’ll use your expert understanding of content design, UX writing and brand tone of voice to deliver a world-class experience for our customers. You’ll work as part of a team, delivering to high standards, on time, to drive optimal commercial and customer outcomes. You’ll be a custodian of our brand, an innovator in developing high quality content at scale, and a knowledgeable collaborator who understands Consumer Duty, the ins and outs of financial products, ensuring accessibility and inclusivity are fundamental to our customer experience.
Job Responsibility:
Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed
Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed
Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns
Management of the marketing budget, allocating resources to maximise ROI
Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes
Requirements:
Significant experience of UX writing, copywriting and content design – writing engaging, clear and accessible content to meet brand guidelines
Experience working in agile teams with designers, product owners (POs) and other colleagues, and engaging directly with legal and compliance teams
Experience working with specialist tools such as Figma and GenAI to deliver great content quickly and at scale
Experience contributing to, and working with, design systems and content guidelines
Ability to negotiate, influence and compromise with stakeholders at all levels, taking a constructive approach to managing and resolving conflicts or differences
Confidence to work across complex business structures, ideally in financial services
Ability to champion brand tone of voice, and advocate for customer interests in workshops, meetings, presentations and reviews
Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience
Deep understanding of SEO, accessibility and inclusivity
Understanding of app development pipelines
Nice to have:
Planning and managing the content aspect of project delivery for multiple projects, taking responsibility for workflow efficiency and timeliness
Leading workshops, research initiatives, training sessions and discussions that impact the customer experience
Editing content written by other writers and contributing to content crits – openly sharing and receiving feedback to improve the overall product
Experience building SharePoint sites
What we offer:
Hybrid working
Modern workspaces, collaborative areas, and state-of-the-art meeting rooms
Facilities include wellness rooms, on-site cafeterias, fitness centers, and tech-equipped workstations
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