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At HEXA, the Content Creator (Employer Branding) is responsible for shaping how talent perceives and connects with our company. This role focuses on building a compelling employer brand that attracts, engages, and converts high-quality candidates. By combining storytelling, talent insights, and performance analytics, this position directly supports recruitment goals and strengthens HEXA’s positioning as an employer of choice in the global remote workforce.
Job Responsibility:
Lead employer branding initiatives across social media platforms (LinkedIn, Facebook, TikTok), aligning content with hiring needs and EVP
Develop and execute monthly content strategies focused on talent attraction, candidate engagement, and brand positioning
Create compelling storytelling content highlighting company culture, employee experiences, and career growth opportunities
Plan and manage monthly employer branding content calendars
Design visual assets using Canva and basic Photoshop, ensuring consistency with brand identity
Monitor and analyze performance metrics (reach, engagement, conversion to applicants) and provide actionable insights
Collaborate closely with the recruitment team to translate hiring priorities into targeted campaigns
Support urgent hiring campaigns and ad-hoc employer branding initiatives when required
Requirements:
Bachelor’s degree in Marketing, Communications, HR, Business, or related field
or 2–3 years of experience in employer branding, content creation, or talent marketing
Strong storytelling with a clear understanding of employer branding and talent psychology
Ability to connect content performance with hiring outcomes (not just engagement metrics)
Basic design sense and content structuring for conversion
Good English proficiency, with strong collaboration skills, especially with recruitment and hiring managers
Proven ability to work remotely with high accountability, or strong adaptability and tech proficiency