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You will own Juniper's organic social presence across Instagram, TikTok, YouTube, building a community that trusts us, learns from us, and ultimately chooses us. Reporting to the Head of Editorial, your mission is to grow our organic channels as powerful drivers of brand favourability, education, trust, and traffic—while also creating the content that makes it happen. Your role is to be both strategist and creator.
Job Responsibility:
Own Juniper's organic social presence across Instagram, TikTok, YouTube
Develop and execute organic social strategy
Create platform-native content
Stay chronically online and spot trends
Build trust through educational content
Manage community engagement
Drive brand favourability
Optimise for traffic to site
Collaborate with Content Creators and Production team
Track performance & iterate
Manage social calendar
Collaborate cross-functionally with Performance, Creative, and Editorial teams
Requirements:
3-5 years managing organic social channels for brands, ideally in health, wellness, or DTC
Experienced in growing engaged communities and driving real business outcomes through organic social
Chronically online and plugged into internet culture
Ability to create content yourself—shoot on phone, edit Reels and TikToks, write captions
Deep understanding of Instagram and TikTok algorithms and optimization
Experience in authentic community engagement and building relationships
Ability to make complex information simple, relatable, and engaging
Strategic thinker connecting content to business outcomes
Comfortable tracking performance and iterating based on data
Empathetic and culturally aware, able to talk about women's health with care
Thrives in fast-paced environments
Can adopt and maintain brand voice
Collaborative
Passionate about women's health mission
Portfolio showing social accounts grown, content created, and communities built
What we offer:
Equity for everyone
Catered wellness talks
Exercise classes
Whoop membership
Free barista coffees
Funded social clubs
Quarterly rooftop parties
Generous parental and miscarriage leave
Health and professional development leave
Personal days
Access to Employee Assistance Program
Learning budgets
Conferences
Certifications
Peer shadowing
Knowledge-sharing culture
Opportunity for international travel and collaboration