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Content Creator (Organic)

Australia, New South Wales · Job Posted February 21, 2026
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Job Description

You will own Juniper's organic social presence across Instagram, TikTok, YouTube, building a community that trusts us, learns from us, and ultimately chooses us. Reporting to the Head of Editorial, your mission is to grow our organic channels as powerful drivers of brand favourability, education, trust, and traffic—while also creating the content that makes it happen. Your role is to be both strategist and creator.

Job Responsibility

  • Own Juniper's organic social presence across Instagram, TikTok, YouTube
  • Develop and execute organic social strategy
  • Create platform-native content
  • Stay chronically online and spot trends
  • Build trust through educational content
  • Manage community engagement
  • Drive brand favourability
  • Optimise for traffic to site
  • Collaborate with Content Creators and Production team
  • Track performance & iterate
  • Manage social calendar
  • Collaborate cross-functionally with Performance, Creative, and Editorial teams

Requirements

  • 3-5 years managing organic social channels for brands, ideally in health, wellness, or DTC
  • Experienced in growing engaged communities and driving real business outcomes through organic social
  • Chronically online and plugged into internet culture
  • Ability to create content yourself—shoot on phone, edit Reels and TikToks, write captions
  • Deep understanding of Instagram and TikTok algorithms and optimization
  • Experience in authentic community engagement and building relationships
  • Ability to make complex information simple, relatable, and engaging
  • Strategic thinker connecting content to business outcomes
  • Comfortable tracking performance and iterating based on data
  • Empathetic and culturally aware, able to talk about women's health with care
  • Thrives in fast-paced environments
  • Can adopt and maintain brand voice
  • Collaborative
  • Passionate about women's health mission
  • Portfolio showing social accounts grown, content created, and communities built

What we offer

  • Equity for everyone
  • Catered wellness talks
  • Exercise classes
  • Whoop membership
  • Free barista coffees
  • Funded social clubs
  • Quarterly rooftop parties
  • Generous parental and miscarriage leave
  • Health and professional development leave
  • Personal days
  • Access to Employee Assistance Program
  • Learning budgets
  • Conferences
  • Certifications
  • Peer shadowing
  • Knowledge-sharing culture
  • Opportunity for international travel and collaboration

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