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Leads the creation and execution of a data-driven, multi-channel communications strategy across Southeast Asia, focused on delivering compelling messaging, strengthening brand positioning, and driving engagement with priority segments.
Job Responsibility
Own and drive the Marketing Communication strategy for the assigned divisions for Southeast Asia
Develop and implement integrated, multi-channel communication plans including internal communication aligned with business priorities
Lead the development and execution of high-impact campaigns and promotional initiatives
Ensure consistency and alignment of brand-level marketing communication strategies across Southeast Asia
Collaborate closely with key stakeholders ie digital marketing, sales, commercial excellence, divisions as well as external contacts to ensure priorities and key messages are aligned
Drive proactive thought leadership through Public relations, Media engagement and Industry associations and partnerships
Strengthening the organization’s visibility and reputation across Southeast Asia
Requirements
Bachelor's degree in Marketing, Communications, Business Administration, or related field
Master's degree (MBA or equivalent) is a strong advantage
8+ years of experience in marketing communications, campaign management, or brand strategy
Proven track record in developing and executing multi-channel campaigns across diverse markets
Regional or international experience (SEA preferred) within a matrix organization
Strong experience in strategic communications planning aligned with business objectives
Demonstrated expertise in Integrated marketing & digital channels, Brand governance and positioning, PR, media relations, and thought leadership initiatives
Experience collaborating with global teams and central communication functions
Industry experience (e.g., industrial, energy, technology, or B2B sectors) is a plus
Nice to have
Master's degree (MBA or equivalent)
Industry experience (e.g., industrial, energy, technology, or B2B sectors)