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Content & Brand Lead

· Job Posted July 05, 2026
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Job Description

Our GTM motion is built on the Revenue Architecture framework, and we plan, measure, and invest across the full customer lifecycle — from awareness and demand creation, through activation and expansion, to advocacy. Every marketing investment is expected to earn its place inside the framework, not just generate impressions. The Content & Brand Lead shapes how Arkion is seen and understood in its category, and runs the weekly content and design engine — on brand, on thesis, and on cadence. You work in a tight content-creation task force with the fractional CMO — plan and copy on one side, design and production on the other, meeting in the middle on every flagship, case study, deck, and campaign.

Job Responsibility

  • Shaping Arkion's visual approach and turning the marketing plan into sustained execution
  • Driving cost efficient results by the distribution of the content you produced via digital channels and physical events

Requirements

  • Exceptional design craft. Editorial design, information design, data visualisation, brand systems, and channel-native execution
  • A design-led portfolio that shows range across long-form, short-form, and visual systems for B2B audiences
  • Information-design fluency. You turn a technical argument about AI, grids, or data into a clear, compelling visual without losing the substance
  • Motion and short-form video. You produce motion graphics and short-form video in-house — core distribution surfaces for Arkion
  • B2B SaaS experience. You have worked inside a B2B SaaS business, and you understand how marketing, product, and sales connect
  • Excellent communication skills in English

Nice to have

  • Domain familiarity with energy, utilities, infrastructure, or AI/ML
  • Revenue Architecture fluency — you understand the full customer lifecycle, can tell which stage a piece of work serves, and ideally have operated inside such a GTM
  • Multi-language beyond Swedish and English. Swedish language, or base in Stockholm with a European network of creative specialists
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