Content Assistant Director

Reporting to the Director of Content within University Marketing & Communications (UM&C), this role leads the University’s digital content strategy for flagship channels—including the News Center and other enterprise-level platforms—to strengthen brand reputation, support enrollment and research priorities, and drive measurable engagement across audiences and channels. This role designs and implements integrated, audience-focused, data-driven content strategies grounded in user research, SEO best practices, and digital governance. This role shapes editorial direction and content experience across websites, search/generative AI platforms, and digital marketing ecosystems; leads complex digital storytelling initiatives; and ensures alignment with University brand, voice, and strategic goals. The role also guides digital modernization efforts, supports change management and training, and mentors content strategists and creators across the University.