Content Assistant Director Job at University of Rochester (Rochester)

Job Description

Reporting to the Director of Content within University Marketing & Communications (UM&C), this role leads the University’s digital content strategy for flagship channels—including the News Center and other enterprise-level platforms—to strengthen brand reputation, support enrollment and research priorities, and drive measurable engagement across audiences and channels. This role designs and implements integrated, audience-focused, data-driven content strategies grounded in user research, SEO best practices, and digital governance. This role shapes editorial direction and content experience across websites, search/generative AI platforms, and digital marketing ecosystems; leads complex digital storytelling initiatives; and ensures alignment with University brand, voice, and strategic goals. The role also guides digital modernization efforts, supports change management and training, and mentors content strategists and creators across the University.

Job Responsibility

Leads the content strategy and editorial direction for flagship University digital channels, including the News Center and top-tier web destinations
Establishes content priorities, editorial calendars, messaging pillars, and content experiences aligned with audience research
Ensures content meets the highest standards for accuracy, accessibility, brand voice, and SEO
Identifies and evaluates narratives and innovative storytelling opportunities
Plans, writes, and edits highly engaging, user-centered, digital-first content for the flagship channels
Leads and manages the integrated digital presence for University news across multiple content management systems and platforms
Edits text, photos, videos, social media posts, and other materials for brand alignment, readability, digital accessibility, accuracy, grammar and spelling, tone, and search/generative engine optimization (SEO/GEO)
Uses digital project management applications, content management systems, and imaging/design applications to manage, produce, optimize, publish, and syndicate content
Advises and influences leadership, partners, stakeholders, and colleagues
Leads, develops, and implements the digital content strategy for the News Center
Creates, produces, and advises on original content that appears on other channels and platforms
Synthesizes complex scholarly materials and concepts to share with a broad, non-specialist audience
Conducts audits, user research, and performance analysis to optimize content and digital experience
Implements digital analytics and SEO/GEO strategies
reports insights to leadership
Drives continuous improvement based on KPIs and benchmarking
Assesses, analyzes, and reports on the success of integrated content strategies and flagship channels
Stays up-to-date with trends and developments in marketing communications
Applies research and analytics to generate new, integrated content ideas and formats
Develops and enforces digital governance frameworks, editorial standards, accessibility, and SEO best practices
Leads adoption of University-wide style guides, training, and digital content guidelines
Supports change management for digital modernization and web transformation initiatives
Establishes deadlines and production schedules for content and distribution
Coordinates with other communications professionals
Socializes, optimizes, and documents cross-functional practices, policies, and processes
Leads cross-functional content initiatives and collaborates with academic and administrative stakeholders
Manages editorial workflows, calendars, and digital content operations and tools
Works with external vendors and internal partners to support enterprise digital priorities
Organizes, prioritizes, assigns to content creators and freelancers, and multi-tasks a variety of writing, editing, and creative assignments
Mentors writers, editors, and content strategists to elevate institutional content quality
Enforces responsibility of content creators to fact-check and verify details, as well as authenticate sources

Requirements

Bachelor's degree in Communications, Journalism, or related field required
7 years of relevant experience required
Experience working in higher education preferred
or equivalent combination of education and experience required
High proficiency with industry-standard tools and practices for digital content strategy and marketing (e.g., content management system(s), Google Analytics, Google Tag Manager, SEMrush, Adobe Creative Cloud, file sharing and storage services) required
Solid understanding of digital ecosystems and brand communications for complex organizations required
Excellent verbal, written, and presentation communication skills, including demonstrated ability to clearly articulate ideas and present work both internally and to clients required
Deep understanding of taxonomies, information architectures, SEO, usability, accessibility, and web standards preferred
Proficiency in writing, editing, publishing, and distributing digital content based on target audiences required
Keen editorial sensibility and judgment required
Experience managing projects
strong project management skills required
Ability to multitask complex assignments and projects on deadline and on budget required
Experience with emerging digital, storytelling, and social media platforms and formats preferred
Experience understanding and navigating complex challenges and competing priorities required
Familiarity with Agile project management approaches preferred

Nice to have

Deep understanding of taxonomies, information architectures, SEO, usability, accessibility, and web standards
Experience with emerging digital, storytelling, and social media platforms and formats
Familiarity with Agile project management approaches
Experience working in higher education

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Content Assistant Director

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