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SRG are looking for a content adaptation manager for a leading pharmaceutical company based in London. This role is part of the Customer Experience, Content & Partnerships Excellence team of the CE&E, IMI organization - a team of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design. The Content Adaptation Manager role will work closely with Agency of choice to deliver quality creative adaptations of centrally created content (driven by CX Strategy& Design team) based on a clear input coming from CX Engagement & Channels team members who will work with countries on Engagement Plan per brand. The Content Adaptation Manager will be also in charge of a process on the line between CX Engagement & Channel Team and Content Hub Production team, making sure the briefs are received, uploaded to Fuse and managed with clear understanding on the localization ask.
Job Responsibility:
Work with CX Engagement & Activation Director and Agency to understand a customer journey and content plan to work with Agency on creative adaptation of centrally delivered assets
Brief Content Hub Production Team on content production and manage the rounds of changes with Asset Owner
Support adaptation of above market content to local label requirements to ensure content is compliant and ready for execution in markets
Support content tracking management and demand forecasting and prioritization process with Content Hub to ensure timely executions
Work together with Content Hub and CX Activation Director to agree on engagement plan delivery via localization
Requirements:
Experience as brand manager in pharmaceutical company
Firm understanding of the regulatory environment in marketing promotional content to HCPs
Demonstrated strong skills in oral and written communication, project management
Highly collaborative, ability to interact and partner with Agencies of choice
Native Italian speaking
Fluent English
Nice to have:
Firm understanding of the regulatory environment in marketing to HCPs
Demonstrated strong skills in oral and written communication, project management
Highly collaborative, ability to interact and partner with Agencies of choice