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The Content Account Lead drives strategy, storytelling, and campaigns for our clients. This team member will need to have a solid understanding of telling stories across media channels, a proficiency across social media platforms, a proven track record in content execution across those platforms, experience in leveraging reporting for content optimizations and as well as demonstrated proficiency in client management. The ideal candidate is a confident communicator and strategic thinker who thrives in a fast-paced environment.
Job Responsibility
Provide expertise to clients on Content strategy creation and execution
Lead content strategy and storytelling across multiple media channels, with a strong emphasis on social platforms
Develop, execute, and optimize content campaigns aligned to client goals and brand voice
Serve as the primary point of contact for assigned clients, managing relationships, expectations, and deliverables
Provide strategic guidance to clients on content planning, platform selection, and performance optimization
Regular communication with media, audiences and clients via email, phone, meetings and social media
Requirements
4-6 years of relevant experience in PR, Marketing Communications, Social Media, or Digital Marketing
Minimum of a Bachelor's degree or equivalent in Journalism, PR, Marketing, Digital Media, Advertising, or related degree
Specialized training, proficiencies, or certifications in platforms such as Google Analytics, PRSA membership, etc. are a plus
High level of experience of these social platforms and tools: Sprout Social, TikTok, Instagram, Facebook, Creation of Vertical Video, YouTube, LinkedIn, Pinterest, Twitter, and Canva
Ability to read and explain data using social media analytics tools
Excellent written and spoken communication skills
Self-starter, with an ability to juggle multiple projects in a fast-paced work environment
Excellent attention to detail and strong follow through
Strong marketing project management skills in terms of timely planning, executing, and reporting on multiple projects simultaneously
Excellent computer skills in a Mac OS environment, combined with strong proficiency in programs like Excel and Sheets