Consumer Product Retail Business Development Manager

Our client is a premier global gaming developer and publisher founded by entrepreneurial gamers who believe that player-focused development leads to extraordinary experiences. Their debut flagship title, launched to critical acclaim, has become one of the most-played gaming franchises in the world, boasting over 100 million monthly active players. They place players at the center of everything they do and foster an ambitious, sharp, and innovative professional culture that challenges convention and supports continuous personal growth. You will join the China Consumer Products & Experiences (CPX) team, a high-growth division dedicated to extending the company's massive gaming IPs into tangible, world-class merchandise and retail experiences. Backed by the immense global scale and resource infrastructure of an industry leader, this team offers an unparalleled platform for career development. The role is explicitly designed to evolve alongside business priorities, providing you with fluid career paths that cross traditional boundaries. Operating in this dynamic environment, you will have the corporate backing to spearhead massive cross-channel and cross-business initiatives (both B2B and B2C), allowing you to scale your professional impact, leadership capabilities, and long-term trajectory within the global entertainment ecosystem.