Consumer Product Marketing Manager Job at Meta (Menlo Park)

Consumer Marketing Manager

The Consumer Marketing Manager is responsible for insulating our base customers ...

Location

United States , Bellevue; Overland Park

Salary:

84200.00 - 151900.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree in related field
Master's/Advanced Degree (Preferred)
4-7 years Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
Presentations Strong communications skills by presentation, written and verbal methods (Required)
Go-to-market Strategy Experience in defining and driving go-to-market strategies
At least 18 years of age
Legally authorized to work in the United States

Job Responsibility

Complete quarterly offers partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more
Assist with the development and implementation of quarterly marketing plans for the Postpaid portfolio
Responsible for seeing opportunities based on competitive landscape, business performance and customer pain points
Assists with the management of quarterly business performance including results, preparing contingencies and development iterations of the plan in a competitive environment
Develop marketing communication materials for senior leadership sharing a customer-centric story

What we offer

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care

Fulltime

Sr. Consumer Marketing Manager

The Sr. Consumer Marketing Manager is responsible for igniting engagement with o...

Location

United States , Bellevue; Overland Park

Salary:

109300.00 - 197200.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree in a related field
Master's/Advanced Degree (Preferred)
7+ years' marketing experience
Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods with a focus on Marketing including a highly consumer centric POV
At least 18 years of age
Legally authorized to work in the United States

Job Responsibility

Drives development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio
Drive strategy and high-level business rationale - market/product/brand fit, etc. and own T-Mobile service and product roadmap
Define target, value prop and reason to believe requirements – lead creation of and prioritizing use cases to deliver on strategy
Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward
Collaborate closely with product and GTM teams to drive successful product launches and revenue enhancements
Leads business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment
May lead/mentor less experienced peers

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave

Fulltime

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Customer Engagement Extensive customer interaction experience and customer success storytelling
Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
UX & Digital Flows: Experience working on UX, designs and digital flows
Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs

Fulltime

Product Marketing Manager - International Communications

As a Product Marketing Manager you will drive the strategy and business results ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Extensive customer interaction experience and customer success storytelling
Strong communication skills (verbal and written) and strong content development skills
Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
Experience working on UX, designs and digital flows
Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Strong understanding of the product development lifecycle for products and services

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave

Fulltime

Product Marketing Manager

Our client is a growing CPG brand seeking a Product Marketing Manager to plan a ...

Location

United States , Dallas Fort-Worth area

Salary:

120000.00 - 130000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, Business, or related field
5+ years in product marketing, product management, or CPG portfolio management
Background in nutrition, supplements, wellness, or consumer packaged goods preferred
Proven experience with reformulations, product updates, or packaging refreshes
Strong project management and cross-functional collaboration skills
Excellent communication and storytelling abilities
Analytical mindset with experience leveraging data for decision-making
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred

Job Responsibility

Lead qualitative and quantitative research to uncover consumer needs and validate concepts
Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy
Act as the voice of the customer across all projects
Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D
Ensure all communications are compliant, clear, and compelling
Translate product features into consumer benefits that resonate across channels
Serve as project owner in the stage-gate process for reformulations and new product launches
Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope
Coordinate approvals and go/no-go decisions with leadership
Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims

What we offer

Healthcare coverage
PTO
401k with full match
annual bonus

Fulltime

Director of Product Management, Media & Marketing

Babylist is looking for a highly experienced Director of Product Management to l...

Location

United States; Canada

Salary:

224307.00 - 269127.00 USD; CAD / Year

Babylist

Expiration Date

Until further notice

Requirements

Exceptional people manager: 6+ years of experience hiring and managing highly experienced, high-performing product managers, demonstrated experience developing talent
Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution
Experience in monetization and marketing
Results-oriented with a people-first leadership style that builds trust and drives outcomes
Data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests
Find opportunity in ambiguity
able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate
Able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
Comfortable operating in a fast-paced, high-change environment
Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations

Job Responsibility

Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
Demonstrate exceptional judgment about tradeoffs between business goals and user experience
Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners
Lead your team with intentional focus, making tough decisions that create clarity and drive results
Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale
Shape the product management function as a key people leader within the Consumer team
Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate
Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs

What we offer

Competitive salary with equity and bonus opportunities
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Fulltime

Senior Product Marketing Manager, Strategic Verticals

We’re looking for a Senior Product Marketing Manager to lead go-to-market strate...

Location

United States

Salary:

100000.00 - 140000.00 USD / Year

Bloomreach

Expiration Date

Until further notice

Requirements

6+ years of Product Marketing or GTO experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms
Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries
Proven success in crafting messaging and enablement that moves the pipeline
Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market

Job Responsibility

Own the GTM strategy for strategic verticals
define ICPs, key pain points, use cases, and Bloomreach’s differentiated value
Build and maintain industry-specific messaging frameworks, solution narratives, and proof points
Analyze trends, competitors, and customer dynamics within each target vertical
Partner with customer success and customer marketing to build industry-specific proof points and success stories
Drive alignment between Product, Sales, Channel and Marketing for each vertical
Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning
Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints

What we offer

Health care including medical, dental, and vision insurance
401k Plan with employer contribution
A great deal of freedom and trust
Flexible working hours
Work virtual-first with several Bloomreach Hubs available across three continents
Company events
5 paid days off to volunteer
People Development Program
$1,500 professional education budget on an annual basis
Employee Assistance Program with counselors

Fulltime

Principal Product Marketing Manager

The GoFundMe team is searching for our next Principal Consumer Product Marketing...

Location

United States , San Francisco

Salary:

183000.00 - 275000.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

6-9+ years of experience in Product Marketing, with recent proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, bringing clarity through a scrappy, resourceful, and bias-for-action approach
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration

Job Responsibility

Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program
equity

Fulltime

Consumer Product Marketing Manager

Meta

Location:
United States , Menlo Park

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
March 04, 2026

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