Consumer Product Marketing Manager Job at Meta (Menlo Park)

Product Marketing Manager

Our client is a growing CPG brand seeking a Product Marketing Manager to plan a ...

Location

United States , Dallas Fort-Worth area

Salary:

120000.00 - 130000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, Business, or related field
5+ years in product marketing, product management, or CPG portfolio management
Background in nutrition, supplements, wellness, or consumer packaged goods preferred
Proven experience with reformulations, product updates, or packaging refreshes
Strong project management and cross-functional collaboration skills
Excellent communication and storytelling abilities
Analytical mindset with experience leveraging data for decision-making
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred

Job Responsibility

Lead qualitative and quantitative research to uncover consumer needs and validate concepts
Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy
Act as the voice of the customer across all projects
Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D
Ensure all communications are compliant, clear, and compelling
Translate product features into consumer benefits that resonate across channels
Serve as project owner in the stage-gate process for reformulations and new product launches
Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope
Coordinate approvals and go/no-go decisions with leadership
Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims

What we offer

Healthcare coverage
PTO
401k with full match
annual bonus

Fulltime

Director of Product Management, Media & Marketing

Babylist is looking for a highly experienced Director of Product Management to l...

Location

United States; Canada

Salary:

224307.00 - 269127.00 USD; CAD / Year

Babylist

Expiration Date

Until further notice

Requirements

Exceptional people manager: 6+ years of experience hiring and managing highly experienced, high-performing product managers, demonstrated experience developing talent
Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution
Experience in monetization and marketing
Results-oriented with a people-first leadership style that builds trust and drives outcomes
Data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests
Find opportunity in ambiguity
able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate
Able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
Comfortable operating in a fast-paced, high-change environment
Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations

Job Responsibility

Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
Demonstrate exceptional judgment about tradeoffs between business goals and user experience
Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners
Lead your team with intentional focus, making tough decisions that create clarity and drive results
Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale
Shape the product management function as a key people leader within the Consumer team
Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate
Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs

What we offer

Competitive salary with equity and bonus opportunities
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Fulltime

Senior Product Marketing Manager, Strategic Verticals

We’re looking for a Senior Product Marketing Manager to lead go-to-market strate...

Location

United States

Salary:

100000.00 - 140000.00 USD / Year

Bloomreach

Expiration Date

Until further notice

Requirements

6+ years of Product Marketing or GTO experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms
Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries
Proven success in crafting messaging and enablement that moves the pipeline
Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market

Job Responsibility

Own the GTM strategy for strategic verticals
define ICPs, key pain points, use cases, and Bloomreach’s differentiated value
Build and maintain industry-specific messaging frameworks, solution narratives, and proof points
Analyze trends, competitors, and customer dynamics within each target vertical
Partner with customer success and customer marketing to build industry-specific proof points and success stories
Drive alignment between Product, Sales, Channel and Marketing for each vertical
Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning
Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints

What we offer

Health care including medical, dental, and vision insurance
401k Plan with employer contribution
A great deal of freedom and trust
Flexible working hours
Work virtual-first with several Bloomreach Hubs available across three continents
Company events
5 paid days off to volunteer
People Development Program
$1,500 professional education budget on an annual basis
Employee Assistance Program with counselors

Fulltime

Principal Product Marketing Manager

The GoFundMe team is searching for our next Principal Consumer Product Marketing...

Location

United States , San Francisco

Salary:

183000.00 - 275000.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

6-9+ years of experience in Product Marketing, with recent proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, bringing clarity through a scrappy, resourceful, and bias-for-action approach
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration

Job Responsibility

Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program
equity

Fulltime

Product Marketing Manager

The Product Marketing Manager will own how Hypervolt’s products are positioned, ...

Location

United Kingdom , London

Salary:

Not provided

Hypervolt Limited

Expiration Date

Until further notice

Requirements

4–7 years’ experience in product marketing, ideally in consumer electronics, smart home tech, IoT, EV/energy, or hardware
Proven experience creating content-rich go-to-market campaigns with strong storytelling
Exceptional writer
able to simplify complex technology into clear, emotional, benefit-led narratives
Comfortable running competitor analysis, insight research, and market positioning exercises
Strong cross-functional collaborator with experience alongside Product, Creative, and Growth teams
Highly organised and capable of managing multiple launches and content streams
Passion for clean energy, electrification, and consumer technology

Job Responsibility

Define Product Positioning & Consumer Messaging
Lead Go-to-Market (GTM) for New Products & Features
Build & Execute Product-Led Content Campaigns
Conduct Market, Competitor & Consumer Insight Research
Collaborate Deeply with Product, Design & Engineering
Drive Perception & Brand Elevation

What we offer

Competitive compensation
hybrid flexibility
rapid career growth opportunities

Senior Product Manager, Consumer Websites

Hunter Douglas is seeking a strategic and data-driven SEO Manager with a bias to...

Location

United States , New York City

Salary:

125000.00 - 135000.00 USD / Year

Hunter Douglas

Expiration Date

Until further notice

Requirements

4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands
Hands-on experience with local SEO platforms like Soci or Brightedge Local
Strong understanding of customer journey SEO, including how to structure content for different intent stages
Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
Familiarity with AI tools for SEO research, content generation, and SERP monitoring
Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows
Collaborative mindset with experience working across product, paid media, and content teams
Bachelor's degree required

Job Responsibility

Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives
Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery
Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action)
Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends)
Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites
Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types
Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries
Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners)
Monitor off-page signals and their contribution to authority and rankings
Own and optimize dealer presence in local search results (map packs, “near me” queries, location pages)

What we offer

Bonus target range: Up to 25%
Generous benefits package including medical, dental, vision, life, disability
A company culture that prioritizes internal development and professional growth
Time off with pay
401(k) plan with a degree of employer matching
Paid parental leave
Wellness programs and product discounts

Fulltime

Senior Product Manager - Marketing

Phorest’s Product and Development teams are growing rapidly along with our custo...

Location

Ireland; United Kingdom

Salary:

Not provided

Phorest

Expiration Date

Until further notice

Requirements

5+ years of Product Management experience, preferably with experience in Marketing
Previous experience operating in agile development
The ability to independently manage senior stakeholders, drives cross-functional alignment and builds trust through credibility
Excellent communication and collaboration skills which create clarity for your audience, articulating the most important details and messaging in a manner appropriate for your audience
Ability to lead cross functional teams to deliver business outcomes
You use company and industry qualitative and quantitative data to drive data-led decision making, using adoption, engagement, and monetisation metrics to inform direction, prioritise opportunities and validate outcomes
Expertise in assessing the level of risk vs. reward when making product recommendations and decisions. You can make recommendations and understand how best to test or validate these assessments
Experience setting and tracking key metrics/outcomes for the commercial success of your product, someone who connects roadmap decisions to company vision and commercial outcomes
Proven track record of leading through influence across cross-functional squads (Design, Engineering, Sales, Marketing, GTM teams and Support), steering alignment through clarity and context rather than control
Seen as a bridge builder — energising peers, helping teams navigate ambiguity, and maintaining momentum behind shared goals

Job Responsibility

Define and own the Consumer strategic product roadmap, in collaboration with your Lead, for Phorest across all regions (USA, CAN, UK, IE, AUS, DACH, FI and UAE), ensuring it aligns with Phorests vision
Develop a thorough understanding of the Phorest company vision and strategic imperatives, commercial KPIs and how your pillar’s products impact these. Become a master user of the product and an expert on Marketing related features and use cases
Partner closely with Product Operations and Product Marketing to ensure the successful planning, launch, and adoption of Consumer product initiatives
Lead product discovery and delivery using modern product management practices — hypothesis testing, data validation, and MVP iteration — ensuring features tie directly to measurable customer and commercial outcomes
Maintain clear north star metrics and success criteria for every release, with transparent tracking and post-launch learning loops
Own the steady-state product performance monitoring, being accountable for the business impacts of your products, defining product KPIs and monitoring for mid to long-term impact
Demonstrated ability to deeply understand the customer through structured discovery (interviews, salon visits, data analysis) and translate insights into validated problem statements that drive measurable outcomes
Comfortable distinguishing assumptions from evidence, using client feedback loops to inform product decisions
Actively meet with clients, stay current on trends and understand the needs of our clients and how salons work
Be the voice of the salon owner and their clients to drive the creation of the ideal client experience on behalf of salons

What we offer

Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service
As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection
We help you travel by providing a bike to work scheme as well as tax saver transport tickets
We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause
We care for your family and provide Enhanced Maternity and Paternity Benefits
We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning
Moving house? Phorest employees get 3 moving days.

Product Manager, Prediction Markets

Join us in building the future of finance. Our mission is to democratize finance...

Location

United States , New York, NY; Menlo Park, CA

Salary:

166000.00 - 195000.00 USD / Year

Robinhood

Expiration Date

Until further notice

Requirements

Bachelor’s or Master's Degree
4+ years of direct product management experience building high-quality consumer products
Demonstrated history of using research, experimentation and analytics to guide decision making
Excellent communication and collaboration skills
Motivated to self-starter and scrappy

Job Responsibility

Lead a cross-functional team of engineers, designers, data scientists, marketers, and researchers to deliver new prediction market and event-based trading experiences
Define product strategy and roadmap for prediction markets and related offerings
Translate user insights into thoughtful product decisions that balance simplicity, compliance, and trading sophistication
Launch new products from zero-to-one, ensuring timely delivery and high-quality execution
Use data, experimentation, and market analysis to guide prioritization and measure success

What we offer

Market competitive and pay equity-focused compensation structure
100% paid health insurance for employees with 90% coverage for dependents
Annual lifestyle wallet for personal wellness, learning and development, and more
Lifetime maximum benefit for family forming and fertility benefits
Dedicated mental health support for employees and eligible dependents
Generous time away including company holidays, paid time off, sick time, parental leave, and more
Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
Bonus opportunities
Equity

Fulltime

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Consumer Product Marketing Manager

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