CrawlJobs Logo

Consumer Product Marketing Manager, AI

meta.com Logo

Meta

Location Icon

Location:
United States , Los Angeles

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

160000.00 - 224000.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

We're looking for an experienced Consumer Product Marketing Manager to drive product marketing for Meta AI, our AI assistant used by over 1 billion people globally. In this role, you will lead complex cross-company initiatives and help bring innovative new AI experiences to people all over the world across our apps and devices including the Meta AI app, meta.ai, Facebook, Instagram, Messenger, WhatsApp and Reality Labs. This role sits on our central AI Marketing team and covers inbound, go-to-market and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging and leading fast-moving go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with other PMMs and teams across the company. If you are a strategic product marketer who is analytical and creative, has a bias for execution, excels at leading complex projects in fast-paced environments and is passionate about AI, then we'd like to connect with you.

Job Responsibility:

  • Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy
  • Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company
  • Partner across the product marketing, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement
  • Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Requirements:

  • 10+ years of full-time experience in Product Marketing, partnering closely with Product teams
  • Bachelor's Degree in Business, Marketing or Creative discipline
  • Experience crafting GTM strategies based on consumer driven insights
  • Experience with consumer-facing product launches and consumer campaigns
  • Solid understanding and/or active use of consumer AI products
  • Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally
  • Experience driving presentations with executives and cross functional teams
  • Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
  • Experience with 0-to-1 products in ambiguous, fast-paced environments
  • Project management experience

Nice to have:

  • MBA
  • Internet, technology or generative AI industry experience
  • International experience
  • Copywriting experience
What we offer:
  • bonus
  • equity
  • benefits

Additional Information:

Job Posted:
January 29, 2026

Employment Type:
Fulltime
Icon
Meta - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Consumer Product Marketing Manager, AI

Senior Director of AI Product Marketing

HPE is looking for a Senior Director of AI Product Marketing to build and lead a...
Location
Location
United States , Spring
Salary
Salary:
180500.00 - 414500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in AI/analytics product marketing
  • ideally with deep Enterprise IT experience
  • 5+ years of direct people leadership experience
  • Mastery of marketing functions
  • firm grasp of the technology, customer needs and market landscape
  • ability to tell a clear, differentiated story that resonates in the market
  • strong writing and presentation skills
  • growth-oriented people leader with a history of developing high performing teams
  • ability to get work done through others and operate at scale
Job Responsibility
Job Responsibility
  • Define the role of Product & Solution Marketing for AI within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working
  • Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • Collaborate with multiple Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
  • Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
  • Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Director of Product Management, Media & Marketing

Babylist is looking for a highly experienced Director of Product Management to l...
Location
Location
United States; Canada
Salary
Salary:
224307.00 - 269127.00 USD; CAD / Year
babylist.com Logo
Babylist
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Exceptional people manager: 6+ years of experience hiring and managing highly experienced, high-performing product managers, demonstrated experience developing talent
  • Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution
  • Experience in monetization and marketing
  • Results-oriented with a people-first leadership style that builds trust and drives outcomes
  • Data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests
  • Find opportunity in ambiguity
  • able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate
  • Able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
  • Comfortable operating in a fast-paced, high-change environment
  • Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
Job Responsibility
Job Responsibility
  • Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
  • Demonstrate exceptional judgment about tradeoffs between business goals and user experience
  • Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners
  • Lead your team with intentional focus, making tough decisions that create clarity and drive results
  • Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale
  • Shape the product management function as a key people leader within the Consumer team
  • Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate
  • Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs
What we offer
What we offer
  • Competitive salary with equity and bonus opportunities
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
  • Fulltime
Read More
Arrow Right

Senior Product Manager, Consumer Websites

Hunter Douglas is seeking a strategic and data-driven SEO Manager with a bias to...
Location
Location
United States , New York City
Salary
Salary:
125000.00 - 135000.00 USD / Year
hunterdouglas.com Logo
Hunter Douglas
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands
  • Hands-on experience with local SEO platforms like Soci or Brightedge Local
  • Strong understanding of customer journey SEO, including how to structure content for different intent stages
  • Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
  • Familiarity with AI tools for SEO research, content generation, and SERP monitoring
  • Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows
  • Collaborative mindset with experience working across product, paid media, and content teams
  • Bachelor's degree required
Job Responsibility
Job Responsibility
  • Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives
  • Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery
  • Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action)
  • Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends)
  • Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites
  • Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types
  • Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries
  • Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners)
  • Monitor off-page signals and their contribution to authority and rankings
  • Own and optimize dealer presence in local search results (map packs, “near me” queries, location pages)
What we offer
What we offer
  • Bonus target range: Up to 25%
  • Generous benefits package including medical, dental, vision, life, disability
  • A company culture that prioritizes internal development and professional growth
  • Time off with pay
  • 401(k) plan with a degree of employer matching
  • Paid parental leave
  • Wellness programs and product discounts
  • Fulltime
Read More
Arrow Right

Sr. Director, Product Management for Data & AI, Security and HSI

The Sr. Director of Product Management will lead the strategy and execution of T...
Location
Location
United States , Bellevue
Salary
Salary:
207700.00 - 280900.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • More than 10 years Product Management experience in an agile software product development environment preferably in a large consumer organization with millions of consumer applications and an advanced level understanding of superior customer experiences
  • 5+ years of experience in AI, data science, and analytics
  • Expertise in LLMs and Generative AI field
  • Experience leading digital applications and successfully launching Data & AI products in the market at large scale
  • Background working with Engineering and a strong understanding of the role of engineering in product development
  • 10+ years of experience in leading strategy, innovation, and data products
  • Advanced knowledge of data tools, techniques, and manipulation including cloud platforms, programming languages, and technology platforms
  • 5+ years leading and developing teams of 5 or more Manager level direct reports with skip-level employees
  • Bachelor's Degree in Computer Science, Engineering, IT or equivalent
  • Demonstrated experience driving enterprise data, analytics, and insights solutions and other technologies
Job Responsibility
Job Responsibility
  • Develop the data products that empower digital customer experiences to be contextual and personal, revamping and redesigning journeys using the new AI experiences
  • Define the overall strategy for how to build and deliver the best experience to our existing users and grow the strategic areas in the T-Life Super App and T-Shop on web
  • Build a Data & AI and Security platform for all Magenta users including Postpaid, Prepaid, TFB Micro and HSI
  • reusing the platform for Metro users to build the same capabilities in the new MyMetro App
  • Enable all the core HSI (High Speed Internet) consumer experiences into one single platform available across Magenta and Metro brands
  • Oversee Security Products for ScamSheild, P360, device diagnostics, VPN, credit monitoring etc. in T-Life to ensure that we can fully fill our promise of “Peace of mind” in the T-Life app
  • Develop and maintain strategic partnerships with senior internal and/or external customers
  • Creates, plans, and owns a portfolio of high-quality products & services through a lifecycle of envisioning/investing/innovating
  • Champion and communicate information and AI product value and other key performance indicators to partners and team members
  • Develop change management and communication plans and execute connected with customer change initiatives
What we offer
What we offer
  • medical, dental and vision insurance
  • a flexible spending account
  • 401(k)
  • employee stock grants
  • employee stock purchase plan
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • Fulltime
Read More
Arrow Right

Senior Product Manager

As a Senior Product Manager for the Care Internal Tools at EarnIn, you will dire...
Location
Location
Thailand , Bangkok
Salary
Salary:
Not provided
earnin.com Logo
EarnIn
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years of product management at a consumer technology product company
  • Strong product/design sense developed by shipping delightful and innovative products
  • Strong analytical skills in leveraging data to drive product decisions and improve metrics
  • Deep user empathy and experience in building products based on user needs
  • Excellent written and verbal communication skills
  • Experience with a culture of rapid experimentation to accelerate learning and iteration
  • Ability to influence and build alignment between different teams and functions to execute your roadmap and deliver against goals successfully
  • Ability to get the job done in a highly constrained space, even if that means rolling up your sleeves for your team
  • Ability to think outside the box to solve complex problems with creative and radical ideas
  • Prior experience working on web technologies
Job Responsibility
Job Responsibility
  • Maintain a constant pulse on our community members to understand their needs and the problems they face in solving those needs
  • Create tight feedback loops with our community members and create a deep understanding of Product Issues and the path to resolution
  • Raise the bar for design quality and user experience to make the experience of using Earnin delightful and engaging for our community members
  • Lead a cross-functional team of engineers, designers, researchers, and data analysts to build and scale products that make the most impact on our community members
  • Define OKRs and set stretch goals for your product and team
  • Establish, monitor, and analyze metrics to track progress toward product goals
  • Leverage user research and data analysis to identify and prioritize new product opportunities for your roadmap
  • Design, develop, and execute features and experiments to iterate your way to the product’s success rapidly
  • Communicate the product vision, roadmap, and results to your product team, stakeholders, including the executive team, and community members
  • Collaborate with key stakeholders across marketing, risk, customer support, finance, and legal to ship sustainable and compliant products
What we offer
What we offer
  • Hybrid setup with flexibility
  • 80m THB/year International health insurance (IPD/OPD/Dental/Optical)
  • Working with international teams and potential opportunity for travel to our Mountain View HQ
  • Flexible annual learning budget
  • Home office setup allowance
  • Phone, internet, and transportation allowance
  • Healthcare
  • Internet/cell phone reimbursement
  • Learning and development stipend
  • Fulltime
Read More
Arrow Right

Senior Product Manager – D2C

We’re looking for an intellectually curious and highly adaptable Product Manager...
Location
Location
United States , San Francisco
Salary
Salary:
150000.00 - 250000.00 USD / Year
homelight.com Logo
HomeLight
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5 plus years of product management experience, ideally in high-growth tech or SaaS environments
  • Strong product instincts, fast thinking, and a bias for action
  • Comfortable working in ambiguity and iterating quickly in response to feedback
  • Coachable with intellectual humility and a collaborative mindset
  • Experience optimizing conversion funnels, leading A/B tests, or improving digital consumer journeys
  • Passion for AI and its practical applications—prior AI experience is a plus, but not required
  • Excellent communication and stakeholder management skills
Job Responsibility
Job Responsibility
  • Own the roadmap for AI-powered agent enablement tools and consumer-facing product experiences
  • Improve agent performance with internal tools for coaching, follow-up, and lead nurture
  • Drive consumer conversion across key website pages and user flows using A/B testing, funnel optimization, and insights from behavioral data
  • Collaborate cross-functionally with engineering, design, customer success, marketing, and analytics to ship high-impact product experiences
  • Identify pain points in the client journey and develop solutions that improve communication and collaboration between agents, consumers, and partners
  • Leverage experimentation, user research, and data to iterate quickly and validate assumptions
  • Contribute to the ongoing evolution of our business model by identifying new opportunities for product differentiation and growth
What we offer
What we offer
  • Medical (Aetna or Kaiser), Dental & Vision (Guardian)
  • Long-Term Disability & Short-Term Disability
  • Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
  • 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
  • Commuter benefits are offered in certain locations
  • PTO, including Volunteer Days to give back to your community
  • Annual Anniversary Perks, including professional development and sabbaticals
  • HomeLight Services to help you with buying and selling your home
  • Fulltime
Read More
Arrow Right

Senior Product Manager for Personalized UX

Groupon is reinventing into Groupon Mine — a deeply personalized marketplace whe...
Location
Location
Salary
Salary:
Not provided
groupon.com Logo
Groupon
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in product management
  • at least 2+ years in e-commerce, marketplaces, or consumer apps focused on personalization and adaptive UX
  • hands-on experience with modern prototyping and no-code/low-code tools (Figma Make, Lovable)
  • track record of validating ideas fast and iterating based on data
  • passion for designing adaptive, personalized, and delightful customer experiences
  • solid grasp of how personalization engines, APIs, and AI models integrate into UX
  • skilled in setting up experiments, interpreting results, and optimizing for CVR, GP/UV, and retention
  • bias for action, delivery, and learning at speed
Job Responsibility
Job Responsibility
  • End-to-end personalization ownership across Groupon surfaces
  • define strategies to collect and leverage user behavior, interest, and intent signals
  • prototype first, scale later
  • define and evolve flexible UX modules that adapt dynamically
  • define and execute the vision for AI-driven search, filtering, and recommendations
  • design and run A/B tests
  • work closely with ML engineers, infra, analysts and marketing
  • define KPIs, track uplift in conversion, engagement, retention
  • be the advocate for the personalized experience inside Groupon
What we offer
What we offer
  • Massive opportunity to transform a global marketplace
  • direct ownership of a flagship company initiative
  • work at the frontier of AI, personalization, UX, and data collection
  • high visibility, high impact
  • global, flexible setup
Read More
Arrow Right

Product Manager — Investor Experience

As PM for Experience, you’ll do the figuring-out and the building: turn our syst...
Location
Location
Estonia , Tallinn
Salary
Salary:
Not provided
lightyear.com Logo
Conclusive Financial
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Passion for investing: you are building this product for yourself and then for the rest of the Europe
  • Proven product management experience shipping customer experiences in fintech or another regulated domain
  • Regulatory intuition: translate compliance/tax/disclosure requirements into product logic, copy, and UI states
  • Strong UX judgment: you sweat copy, states, edge cases—and keep both beginner and expert paths clean and fast
  • Interest for AI and technology: comfortable with data, models, queries and systems
  • Analytical mindset: define meaningful metrics and make evidence-based calls
  • Customer & market sense: craft propositions that resonate with different European customer segments and needs
Job Responsibility
Job Responsibility
  • Figure it out → Ship it: Understand customer needs, regulatory realities, market landscape, and consumer insight into clear product propositions—then deliver them
  • Craft world-class journeys: own flows and details that build confidence and speed
  • Serve every skill level: build beginner pathways with guidance and guardrails, while keeping expert workflows fast and flexible—no bloat, just value
  • Localise for real markets: incorporate tax logic, languages, products, and UX localisation so the product feels native per country
  • Lead cross-functionally: partner tightly with Design and Engineering to scope, prioritise, and ship
  • balance craft with delivery
  • Decide with evidence: talk to customers
  • measure the performance
  • prove what works, kill what doesn’t
  • Raise the bar: set and enforce standards for clarity, performance, accessibility, trust signals, and consistency across core surfaces
What we offer
What we offer
  • A competitive startup package with stock options that vest monthly after a one-year cliff
  • Brand new office in Tallinn (Kalamaja)
  • Flexible working hours
  • A flexible approach to working remotely
  • Private health insurance
  • All the usual office facilities, including free tea, coffee & snacks
  • Dog-friendly office
  • Cycling or running to work? We’ve got bike parking and showers
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy