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AO Logo AO · Public Relations

Consumer PR Manager

United Kingdom, Bolton · Job Posted December 19, 2025
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Job Description

Are you ready to make headlines? As our Consumer PR Manager, you’ll lead a small, talented team within our busy in-house communications function, shaping how millions of people see our brand. From attention-grabbing campaigns to authentic storytelling, you’ll be working closely with the head of communications to activate the consumer PR strategy - delivering column inches, building brand love, and creating content that gets talked about across multiple channels with a focus on national and online media. This is your chance to work in a fast-paced, creative environment where ideas matter and results count. If you love turning stories into headlines and campaigns into cultural moments, this role is for you.

Job Responsibility

  • Own our media presence: Build and nurture relationships with national press, consumer titles, online media, and influencers
  • Lead with creativity: Drive forward AO.com’s consumer PR strategy, driving measurable results and brand awareness
  • Tell stories that matter: Find and share AO’s news, from exciting product launches, brand sponsorships, partnerships, to our famous customer service, across earned and owned channels
  • Collaborate for impact: Work closely with content marketing and SEO teams to create engaging content and influencer strategies
  • Spot opportunities: Partner with AO’s trade and buying teams to uncover stories, promote key products, and amplify new categories
  • Activate campaigns: Manage PR elements of trade marketing and brand initiatives from concept to evaluation
  • Create compelling content: Write and distribute press releases, pitch stories, and deliver standout coverage, media events and press visits
  • Stay ahead: Monitor media daily, identify opportunities, commission research, and keep up with trends
  • Manage resources: Oversee PR budgets, agency relationships, and campaign reporting

Requirements

  • Experience in a fast-paced PR environment (in-house or agency)
  • Currently in-house or at Account Manager level in an agency, with experience managing a team
  • Exceptional media contacts and selling-in skills, with a proven track record of securing national coverage
  • Creative streak and fresh ideas for lifestyle campaigns that grab attention
  • Natural storyteller with strong writing skills and an eye for what makes news
  • Understand SEO and content marketing and how PR can amplify both

What we offer

  • Holidays
  • 25 days, plus bank holidays (increasing to 27 days after 2 years)
  • Pension
  • Contribute 5% of your annual salary and we'll do the same
  • Be a VIP at the AO Arena
  • opportunities to win free tickets and pre-sale access
  • Health & wellbeing
  • discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support
  • Discounts
  • exclusive discounts across our product range
  • Family leave
  • Enhanced Maternity, Paternity and Adoption leave
  • Making a difference
  • 2 fully paid days a year to donate your time to any charity
  • On site perks
  • free on site parking, complimentary breakfast and a coffee at our subsidised Starbucks
AO - All Job Offers

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