Consumer PR Manager, Media, Culture & Demand Generation, EMEA

• Develop and implement annual consumer PR plans in alignment with the Senior Director
• Serve as the team’s culture specialist, tracking earned media and online trends
• Oversee Demand Generation PR activities and manage the EMEA Monthly Newsletter
• Lead the EMEA Press Office, ensuring timely responses and internal communication
• Upload press releases to the Press Centre and educate media on Marriott’s brand portfolio
• Report campaign results using approved tools and defined PR metrics
• Create engaging press materials (e.g., releases, infographics, briefing packs, interviews)
• Lead media monitoring and reporting, including use of AI tools and stakeholder reporting
• Represent Consumer PR in webinars, meetings, and cross-functional project teams
• Manage PR agency relationships across EMEA to ensure alignment and success
• Collaborate with internal departments (Brand, Loyalty, Legal, Ops, etc.) to support PR programs
• Manage budgets and scopes for PR initiatives, including PO creation and invoicing
• Understand media landscapes across key EMEA markets
• Organise and host press events, trips, and media tours
• Set and track KPIs aligned with commercial goals
• Provide crisis cover support approximately three weekends per year

• 3 years experience in public relations experience, ideally in travel, hospitality, or lifestyle sectors
• Journalism experience considered
• hotel experience preferred
• Experience managing budgets and multiple stakeholders
• Experience working across multiple brands/projects
• EMEA experience and language skills a plus
• Media-focused mindset
• Excellent written and spoken English (writing/proofreading is key)
• Strong knowledge of brand PR, agency management, media relations, and press writing
• Proven ability to build media relationships and secure coverage
• Understanding of paid and earned influencer marketing
• Strong organisational and execution skills
• Strategic and creative thinker with ability to lead campaigns
• Skilled in event planning and implementation
• High energy, enthusiasm, and a positive attitude
• Ability to manage multiple projects simultaneously
• Willingness to travel internationally
• Flexible, open-minded, and collaborative work style

EMEA experience and language skills a plus