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AO Logo AO · Public Relations

Consumer PR Executive

United Kingdom, Bolton · Job Posted December 19, 2025
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Job Description

We believe in making decisions that are driven by purpose, passion, and people. As part of our in-house communications team within the wider Brand and Marketing function, we’re on a mission to tell powerful stories that connect with our customers and build brand love. AO.com is at the heart of our retail business, and we’re looking for a talented Consumer PR Executive to help us shout about it. You’ll play a key role in activating and delivering our retail PR plans for AO.com. Reporting directly to Jess, our Consumer PR Manager, you’ll be responsible for securing strong, positive media coverage and collaborating closely with our social and ecommerce teams to drive cross-channel campaigns. We’ve got some exciting projects on the horizon, so if you’ve got a nose for a great story and a passion for creating buzz, we’d love to hear from you.

Job Responsibility

  • Driving the press office by managing daily proactive and reactive media relations with national and consumer press
  • Supporting the Consumer PR Manager in executing the communications strategy to secure coverage, build external links, and boost brand awareness
  • Collaborating with internal teams (SEO, Brand, Social, Content Marketing, Trading) to maximise impact across channels
  • Proactively pitching and selling-in stories to top-tier media outlets
  • Assisting with performance reporting and communicating results to stakeholders
  • Writing press releases, comments, and other PR materials
  • Monitoring media daily for newsjacking opportunities
  • Brainstorming creative PR ideas and reactive opportunities
  • Coordinating press photography, events, and visits
  • Working closely with AO’s agency partners
  • Building a strong understanding of the retail media landscape

Requirements

  • PR / marketing experience in a fast-paced environment (in-house or agency)
  • Experience working on PR campaigns for national consumer brands, with a portfolio of national coverage
  • Strong media relations skills and the ability to build lasting journalist relationships
  • Exceptional writing skills and a keen editorial eye

What we offer

  • Holidays
  • 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
  • Pension
  • Contribute 5% of your annual salary and we'll do the same
  • Be a VIP at the AO Arena
  • we have loads of opportunities to win free tickets and pre-sale access!
  • Health & wellbeing
  • discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more
  • Discounts
  • exclusive discounts across our product range
  • Family leave
  • Enhanced Maternity, Paternity and Adoption leave
  • Making a difference
  • 2 fully paid days a year to donate your time to any charity of your choice
  • On site perks
  • start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!
AO - All Job Offers

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