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In this vital role the Sr. Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment. A key driver of new patient growth is our Direct-to-Consumer activities that educate consumers and build patient awareness for the risk of elevated LDL C and risk of heart events and the role that Repatha® may play for them.
Job Responsibility:
Lead insight-driven DTC communications strategy
Co-lead media strategy – oversee planning, placement and measurements/insights across key channels including TV, Digital, Social, Audio, point-of-care, patient education, Search and PR
Significant experience in content production (pre-production, shoot, post production) across traditional and novel channels
Manage day-to-day oversight and execution of breakthrough branded campaign for general market and Multiculture
Co-lead marketing measurements to ensure continuous optimization
Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics
Manage the internal legal, regulatory, and medical review and approval of new materials
Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
Create a winning, inclusive, and supportive team culture
Coach and develop staff and other team partners
Domestic travel up to 30%
Requirements:
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associate degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Nice to have:
Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Experience developing and executing a wide range of successful online and offline tactics, including Video, digital, print, video, and CRM
Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus
Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires
Experience working with advertising agencies to develop and produce engaging creative
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Ability to exercise strong judgment and live up to the highest ethical standards
Excellent communication skills and self-awareness of leadership style
Ability to build productive partnerships and collaborate effectively in a matrix organization
Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services