Consumer Marketing Senior Manager Job at Amgen (Thousand Oaks)

Job Description

In this vital role the Sr. Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment. A key driver of new patient growth is our Direct-to-Consumer activities that educate consumers and build patient awareness for the risk of elevated LDL C and risk of heart events and the role that Repatha® may play for them.

Job Responsibility

Lead insight-driven DTC communications strategy
Co-lead media strategy – oversee planning, placement and measurements/insights across key channels including TV, Digital, Social, Audio, point-of-care, patient education, Search and PR
Significant experience in content production (pre-production, shoot, post production) across traditional and novel channels
Manage day-to-day oversight and execution of breakthrough branded campaign for general market and Multiculture
Co-lead marketing measurements to ensure continuous optimization
Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics
Manage the internal legal, regulatory, and medical review and approval of new materials
Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
Create a winning, inclusive, and supportive team culture
Coach and develop staff and other team partners
Domestic travel up to 30%

Requirements

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associate degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Nice to have

Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Experience developing and executing a wide range of successful online and offline tactics, including Video, digital, print, video, and CRM
Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus
Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires
Experience working with advertising agencies to develop and produce engaging creative
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Ability to exercise strong judgment and live up to the highest ethical standards
Excellent communication skills and self-awareness of leadership style
Ability to build productive partnerships and collaborate effectively in a matrix organization
Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services
Experience coaching and developing talent

Amgen - All Job Offers

Select Country

Consumer Marketing Senior Manager

Job Description

Job Responsibility

Requirements

Nice to have

Looking for more opportunities?

Consumer Marketing Senior Manager

Senior Manager, Global Brand Marketing Consumer Healthcare

Senior Marketing Manager, Brand Marketing

Senior Marketing Manager, Partner Marketing

Senior Associate, Consumer Integrated Marketing - Local Marketing, Top Smbs

Senior Manager, Consumer Insights

Senior Marketing Manager

Senior Marketing Manager Training Europe

Senior Marketing Manager Brand Experience

Our AI answers in your language