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Consumer Marketing Senior Manager

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Amgen

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Location:
United States , Thousand Oaks

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Category:
-

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Contract Type:
Not provided

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Salary:

160808.00 - 190106.00 USD / Year

Job Description:

In this vital role the Sr. Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment. A key driver of new patient growth is our Direct-to-Consumer activities that educate consumers and build patient awareness for the risk of elevated LDL C and risk of heart events and the role that Repatha® may play for them.

Job Responsibility:

  • Lead insight-driven DTC communications strategy
  • Co-lead media strategy – oversee planning, placement and measurements/insights across key channels including TV, Digital, Social, Audio, point-of-care, patient education, Search and PR
  • Significant experience in content production (pre-production, shoot, post production) across traditional and novel channels
  • Manage day-to-day oversight and execution of breakthrough branded campaign for general market and Multiculture
  • Co-lead marketing measurements to ensure continuous optimization
  • Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics
  • Manage the internal legal, regulatory, and medical review and approval of new materials
  • Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
  • Create a winning, inclusive, and supportive team culture
  • Coach and develop staff and other team partners
  • Domestic travel up to 30%

Requirements:

  • Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • Associate degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Nice to have:

  • Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
  • Experience developing and executing a wide range of successful online and offline tactics, including Video, digital, print, video, and CRM
  • Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus
  • Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires
  • Experience working with advertising agencies to develop and produce engaging creative
  • Strong bias for action and ability to manage multiple priorities in a fast-paced environment
  • Ability to exercise strong judgment and live up to the highest ethical standards
  • Excellent communication skills and self-awareness of leadership style
  • Ability to build productive partnerships and collaborate effectively in a matrix organization
  • Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services
  • Experience coaching and developing talent

Additional Information:

Job Posted:
March 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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