Consumer Marketing Manager

• Create and manage advertising campaigns or their execution by external partners to support marketing initiatives around our top brands
• Oversee the creation and management of 45% of the entire US marketing budget, with a large focus on ecommerce spending
• Lead post-specific reporting, highlighting wins and providing recommendations on potential optimizations
• Convey the consumer marketing plans to all stakeholders (sales, studios, marketing managers). Receive feedback and adapt plans according to needs
• Detail specific goals for return on investment for each advertising campaign (ROAS, acquisition cost, conversion rates, ACOS)
• Collaborate with external agencies to ensure best-in-class monthly and quarterly reporting
• Develop reporting standards and metrics to communicate performance, including but not limited to conversions, ROI, acquisition costs, and market share
• Develop and manage an ongoing social content calendar for all relevant social media channels, inclusive of social strategy, sharing out KPIs, and co-owning for total marketing editorial calendar
• Collaborate with internal and external creative partners to develop high-quality, relevant digital content across social media platforms
• Maintain a deep understanding of the brand's identity and target positioning with core audiences. Be a steward for asmodee brands
• ensure brand voice and personality come through in all digital marketing programs
• Drive customer/consumer strategy and creative for key brands within the asmodee portfolio
• In strong collaboration with marketing, vendor relations, and sales planning teams with the goal to elevate consumer solutions and capabilities and leverage key insights to drive sales and share
• As the lead for U.S. consumer media, coordinate with global (corporate) marketing to localize shared campaigns and advise on ways to deliver on global brand priorities
• Manage a Digital Marketing Specialist, with a focus on growing our online presence, building out and executing our social strategy across influencers, paid, and organic
• Explore, create, and lead task force teams for new marketing initiatives such as influencer marketing, paid social, new social channels, and TikTok Shop
• Present at bi-yearly mass buyer meetings as the marketing representative
• Occasional travel required for trade shows and meetings – 5% of time

• Bachelor’s degree in Marketing or related field, or equivalent experience
• 5+ years of executing digital marketing initiatives with demonstrated success in bringing exciting, forward-thinking ideas to life
• Proven experience in highly impactful digital marketing campaigns
• Knowledge of current SEO and PPC principles, strategies, and tactics
• Experience with tools and analytics related to scheduling, publishing, monitoring, and evaluating content in social media and consumer-facing campaigns
• Experience working with a wide range of creative formats, including image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs
• Self-starter, motivated, resourceful, and can take a project from start to completion
• Strong knowledge of digital content best practices and content specifications in Facebook, Instagram, Twitch, TikTok, Pinterest, and LinkedIn
• Strong interpersonal and communication skills
• Must have strong skills in planning, developing, and writing marketing content for digital media channels
• Ability to manage multiple simultaneous projects with different deadlines
• Must be trustworthy with highly confidential material

Past Mass Merchandise/digital agency experience is a plus

• 22 Days of PTO Annually
• 12 Paid Holidays
• Medical, Dental, Vision & Life Insurance
• Competitive 401K Match
• Paid Parental Leave
• 2 Paid Volunteer Days Off
• Flexible & Hybrid Schedules
• Extensive Game Discounts
• $250 Annually in Game Bucks
• Career Growth & Development
• Mental Health Programs
• Virtual Healthcare Options
• Employee Assistance Program
• Employee Referral Program