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This role is designed to enhance customer engagement by strategically managing loyalty programs and mobile app platforms. As a Contract to permanent employment opportunity, this position blends marketing expertise, data analytics, and cross-functional collaboration to deepen customer relationships and improve program performance.
Job Responsibility:
Oversee the daily operations and functionality of loyalty programs and mobile app platforms, ensuring seamless user experiences
Collaborate with IT, Sales, Marketing, and other departments to address technical issues and optimize program performance
Analyze key metrics such as customer retention, purchase frequency, and basket size to inform strategic enhancements
Develop promotional campaigns aligned with company objectives and brand identity, including app-exclusive offers and targeted communications
Monitor the effectiveness of campaigns and provide detailed reports on performance metrics
Ensure all customer communication reflects the company's values and is personalized to enhance engagement
Maintain accurate program databases and ensure compliance with data privacy regulations
Train store teams on loyalty tools and best practices to improve customer interaction and program adoption
Conduct periodic store visits to support implementation and gather feedback for program improvements
Manage project timelines, schedules, and documentation related to loyalty initiatives while supporting administrative tasks
Requirements:
Proven experience in customer loyalty program management or marketing roles
Strong analytical skills with the ability to interpret data and make strategic recommendations
Proficiency in tools like Google Apps and familiarity with iOS apps
Excellent communication skills, including email correspondence and customer service
Ability to troubleshoot connectivity issues and provide solutions
Experience in training teams and supporting frontline staff
Organized and detail-oriented approach to managing projects and documentation
Knowledge of data privacy standards and practices
What we offer:
medical, vision, dental, and life and disability insurance