Consumer Lifecycle Marketing Associate Principal

• Own and operate our marketing messaging/communications platform, with a strong focus on leveraging it to its full potential
• Build and manage complex, multi-channel marketing campaigns, from initial concept to execution and performance analysis
• Develop and implement a comprehensive communication strategy that can be scaled and customized for diverse communities and local markets
• Lead the operational management of our marketing automation platform for the entire growth team, functioning as a subject matter expert with CRM manager-level skills
• Design and execute A/B tests and predictive experiments within our messaging platform to continuously optimize messaging and campaign effectiveness
• Analyze campaign performance and rider data to deliver actionable insights and recommendations to stakeholders
• Collaborate with the broader marketing growth team to ensure a cohesive and impactful rider communication experience
• Design, write, and deploy compelling and creative copy for a variety of rider-facing communications, including emails, push notifications, and text message, images, gifs etc
• Develop and maintain replicable processes and playbooks to improve the efficiency and effectiveness of our marketing communications
• Collaborate with partner orgs to train them on communication building while being a center of excellence within the organization for this function

• Extensive, hands-on experience with marketing tools, including building complex campaigns, analyzing results, and utilizing testing and predictive features
• Organized and detail-oriented operator, capable of managing large-scale marketing operations with precision
• Strategic thinker who can develop and execute a holistic communication strategy across multiple markets
• Comfortable in a macro & micro role, able to both devise high-level strategy and get into the weeds of campaign execution
• Strong collaborator who enjoys working cross-functionally to achieve shared goals
• Proactive and independent, with the ability to take ownership of projects from start to finish
• Experience with other marketing automation and analytics platforms is a plus
• A passionate and creative communicator, with a talent for crafting engaging copy that resonates with diverse audiences
• A genuine interest in mobility and a desire to help communities thrive by improving access to transportation

Experience with other marketing automation and analytics platforms is a plus

• Free medical plans
• 401K matching