Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week. This posting is not for an existing vacancy within the organization and is open to new applications. (New Head Count) The Manager, Consumer Intelligence Specialist is a senior researcher responsible for delivering the consumer, competitive, market, and dealer understanding that powers GM Canada’s brand, media, and retail strategies. Reporting directly to the Head of Marketing Applied Science & Intelligence, you will work in close partnership with the Consumer Intelligence & Strategy Lead to shape how GM Canada learns, tests, and acts on consumer and market intelligence. This role owns GM Canada’s syndicated research ecosystem (S&P Global Mobility, JD Power, YouGov, competitive intelligence platforms, proprietary research tools, survey panel providers, etc.) and leads primary research programs including creative testing, retail message testing, brand studies, and EV/ICE journey research. You will bring methodological rigor, strong analytical capability, and a modern, AI‑enabled approach to insight generation. You will collaborate closely with Brand Managers, Media Strategy & Activation, the Media Analytics team, CX, Retail, Sales, and Global Analytics to ensure research findings translate into clear, actionable recommendations that drive brand growth, EV adoption, dealer performance, and retail conversion. This is a senior individual contributor role with significant influence, but no direct people management.
