Consumer Insights Senior Consultant

• Conducting market sizing analysis
• Researching a niche market opportunity
• Analysing consumer survey data
• Speaking to clients about the latest trends
• Writing whitepapers

• Secondary Research Skills: Demonstrate strong research techniques when performing desk research from secondary sources. Ability to determine and use the highest quality sources, achieve accurate transposition of secondary data and effective checking of base source coverage. Summarizing and collating findings to form/add value to final deliverables
• Primary & Market Research Skills: Effectively design questionnaires, surveys and other primary templates (e.g. store audit templates) to maximise results to meet the objects of the project. Ability to use clear logic and flow, with effective prompts and notes for researchers. Ability to critically review outputs to check validity and ensure usability
• Data Analysis: Intermediate working knowledge of MS Excel (or similar)
• highly skilled in V-lookups, H-lookups, IF, COUNTIF, and similar, and able to use/build Pivot table tools in Excel. Knowledge of data modelling and to be able to effectively clean input data, inspect and transform to support delivery of projects. Understanding of best practices in terms of spreadsheet and model design
• Using analytical and logical reasoning to gain information/knowledge from data, to provide informed suggestions/guidance in client deliverables. Competent in effective scrutiny of own outputs, producing deliverables presented and formatted to be client facing
• able to provide clear audit trails with full explanation of all assumptions and manipulations
• Knowledge & Expertise: Strong existing knowledge and understanding of the FMCG sectors, or, at the very least, a basic understanding with a strong willingness and aptitude to learn and develop
• Ability to identify the nuances within a trend and to distinguish long term trends from short term fads. Awareness of basic market trends in context - does X% growth represent weak, moderate, strong performance for this type of market
• Understand client's key strategic objectives and align analysis outputs to them. Able to deliver clear and actionable recommendations, based upon analysis and understanding of sector dynamics. Linking consumer trends to actionable product recommendations and to examples relevant to clients and the markets they operate in
• Have a high level of curiosity and understanding of trends in the consumer space
• Are willing to develop a high level of knowledge and expertise within the CPG sector
• Can provide clear, well-organised insights and strong recommendations, demonstrating thought leadership
• Can work effectively as part of a team to ensure content is produced to meet deadlines
• Education: A minimum 2:1 degree in any discipline, ideally from a leading university, or equivalent commercial experience
• Experience: 2-5 Years' Experience is desirable in a Consulting or Analytical role within the consumer, FMCG industries

Use of other analytical and data visualization tools such as Power BI is desirable but not essential

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