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Consumer Insights Manager

adtalem.com Logo

Adtalem Global Education

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Location:
United States, Chicago

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Category:
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Contract Type:
Not provided

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Salary:

70696.34 - 124230.14 USD / Year
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Job Description:

Are you passionate about turning data into action? We’re seeking a Manager, Consumer Insights to provide research leadership, strategic analysis, and high-impact insights that guide marketing initiatives, product decisions, and brand strategy across our institutions.

Job Responsibility:

  • Serve as the primary Consumer Insights contact for one of our 5 universities, managing research plans and vendor partnerships
  • Lead complex projects, including consumer and market segmentation, ad testing, brand health tracking, NPS studies, and consumer journey work
  • Synthesize primary and secondary research to provide actionable recommendations that influence strategic business decisions
  • Present findings to stakeholders at all levels—from junior team members to executives
  • Oversee multiple projects from start to finish, ensuring research efforts meet objectives and remain within budget
  • Contribute to cross-functional task forces, bringing the consumer perspective to marketing initiatives and product strategies

Requirements:

  • Bachelor’s Degree in Business, Marketing, Sociology, Psychology, or related field
  • Eight (8) plus years of experience in consumer marketing research, with direct experience in research study design and analysis
  • Client-side research experience
  • Proficiency in a wide range of research methodologies, including qualitative interviews and quantitative studies
  • Strong knowledge of quantitative research methods and statistical analyses including survey design, sampling, crosstab analysis, regression, discrete choice, factor analysis, and multivariate weighting
  • Full ownership of research projects, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment
  • Exceptional communication and presentation skills, with the ability to influence, advocate, and lead discussions on complex or controversial findings
  • A strategic thinker with strong business acumen, analytic and problem-solving skills, and creativity to translate insights into action

Nice to have:

  • Supplier-side research experience
  • An advanced degree, such as an MBA
  • Experience within the higher education sector
  • Expertise or proficiency in Qualtrics
  • Experience bringing new AI tools to a corporate research setting
What we offer:
  • Health, dental, vision, life and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Adtalem’s Flexible Time Off (FTO) Policy
  • 12 Paid Holidays
  • annual incentive program

Additional Information:

Job Posted:
December 15, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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