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Consumer Insight Intern

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General Motors

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Location:
China , Shanghai

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Category:
Research and Development

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

The Consumer Insight Intern should have the ability to follow market dynamics and identify hot topics / areas that are worthy of attention. He/she should be able to conduct desktop research leveraging online resources and offline database. He/she is expected to summarize key findings into charts and bullet points with clear articulation.

Job Responsibility:

  • Build and maintain the 3rd party consumer insights pool by collecting 3rd party reports and put together the key insights in a structured way
  • Conduct secondary research projects leveraging existing data / reports
  • Interpret customers’ data into market insights and future industry trends
  • Attend online seminars, take notes of the key insights, and share with the broader team
  • Support in planning and execution of primary consumer insight research projects compliance to methodologies, and cross-functionally coordinate with global and local teams
  • On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops
  • Support set-up, and quality management
  • Support in providing customer data and engagement in cross-functional teamwork with forecasting, portfolio, and propulsion planning
  • Support in creating research report timely and communicate key findings effectively with external / internal team members

Requirements:

  • Excellent in English and Chinese communication, both speaking and writing
  • Proficient in Microsoft Excel and PowerPoint
  • 3rd year or 4th year undergraduates or postgraduate students majoring in Engineering, Statistics, Business, or Sociology is preferred
  • Strong analytical and problem-solving skills
  • Self-motivation, Quick learner, be able to accomplish projects timely with flexibility, and under pressure
  • Good knowledge about auto industry preferred
  • 3+ days / week is required

Nice to have:

  • A technical understanding of research, both qualitative and quantitative methodologies, is preferred
  • A keen interest to understand China consumer landscape and uncover real customer needs

Additional Information:

Job Posted:
March 19, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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