Consumer Insight Intern Job at General Motors (Shanghai)

Stagiaire Consumer & Customer Insights

Are you looking for a challenging internship in the field of sales and commercia...

Location

Netherlands , Haarlem

Salary:

340.00 EUR / Month

IKEA

Expiration Date

Until further notice

Requirements

Follow a relevant education (Bachelor / HBO) located in The Netherlands
Have a passion for home furnishing
Have the ability to work at out Service Office in Haarlem, which is a dynamic and busy environment
Minimum age of 18 years

Job Responsibility

Develop Solutions: Collaborate with the team to create a customer and co-worker solution aimed at better product knowledge and buying process improvement
Support Stakeholders: Assist country stakeholders in implementing the new solution
Documentation: Produce and share documentation to support stakeholders
Identify Opportunities: Work with internal stakeholders to address business challenges and identify opportunities for commercial growth and better customer experience
Data Analytics: Generate insights through customer and consumer data explorations

What we offer

You will receive a monthly internship allowance of €340 (based on 38 hours)
A fun, educational, dynamic place to intern and develop yourself

Fulltime

Intern Customer Journey

As an Intern in Customer Behaviour, you will analyze the buying process for IKEA...

Location

Netherlands , Haarlem

Salary:

340.00 EUR / Month

IKEA

Expiration Date

Until further notice

Requirements

Doing this internship as part of your school's degree
following an education at a Dutch school
passionate about consumer behavior and commercial analysis
skilled in data analysis with an HBO education level
proficient in English
able to communicate effectively with diverse stakeholders
able to work from the office in Haarlem at least 50% of your time.

Job Responsibility

Develop a comprehensive understanding of the customer journey for IKEA’s sofas
identify criteria that consumers find most important when purchasing sofas
analyze drivers and barriers for IKEA and its key competitors
understand the specific journeys for different income groups and lifestyle segments
learn about willingness to pay at IKEA versus willingness to pay at competitors.

What we offer

Supportive environment
internship allowance of €340 gross per month (based on 38 hours)
flexible 32-hour work week
opportunity to grow and make a difference.

Parttime

New

Foods RDC CTI Technologist

The key task is to enable the profitable growth of the core by maintaining holis...

Location

Thailand , Bangkok

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

At least bachelor’s degree in science, consumer science, sensory science, marketing
An experience in an FMCG company consumer insight role (CTI, CMI) or Market Research agency is a plus
High English proficiency (read, write, communication, negotiation, and presentation skills)
Fully operational in consumer and sensory research techniques (qual and quant)
Good management skills, good teamwork attitude, good interpersonal skills, ability to work effectively in a cross-cultural setting
Experience within Food and Refreshment categories with proven track record within R&D is desirable
Passion to combine science, sensory and consumer science / insights to drive innovation and claims, as well as product development skills and data science skills to help bring products to launch

Job Responsibility

Be the guardian of consumer insights and requirements - meaning to proactively bring in consumer insights and requirements and convert them into R&D actions and deliverables
Partnering seamlessly with CMI to deliver consumer, market and product insights help guiding project teams to consumer pains and gains and build superior solutions to the problems identified, with clearly identified technical requirements and attributes
In collaboration with CMI and RD, designing and implementing E2E consumer research to assess the performance of product/pack prototypes on the key attributes/benefits of the brand concept
Designing of sensory measurement studies to provide objective quantitative measures of product/pack attributes against technical targets and competitor benchmarks
Providing robust data from consumer research or sensory measurements to support patents and claims to make a compelling story
Keeping abreast of internal and external developments in consumer research techniques and sensory evaluation methodology and applying knowledge within innovation projects to enhance decision making
Support experimental design and statistical analyses to maximise the quality of consumer and sensory research
CTI researchers are required to lead all activities with minimum line manager’s supervision. This includes also challenging and clarifying briefs as necessary to ensure right things to do and identifying end-to-end plan for each
CTI researchers are responsible for making sure that data, reports, documents are stored and easily accessible by all relevant parties
CTI researchers will have contact with stakeholders both inside and outside of RD on a regular basis

Fulltime

Brand Marketing Director, Lifestyle - Saucony

The Brand Marketing Director, Lifestyle drives and leads the development and exe...

Location

United States , Rockford

Salary:

Not provided

Wolverine Worldwide

Expiration Date

Until further notice

Requirements

Bachelor’s degree or equivalent experience required
8+ years of marketing experience
deep understanding of brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaigns
Demonstrates entrepreneurial spirit and growth mindset
Strong understanding of consumer behavior and trends
experience within sporting goods, footwear and lifestyle a plus
Strong leadership skills with the ability to collaborate and influence effectively across cross-functional teams
Ability to operate independently and operates with equal parts imagination and execution
Brings a strong team mentality approach to their work and comfortable driving and influencing change
Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive action

Job Responsibility

Responsible for directing the marketing of the lifestyle category, which includes developing and implementing brand strategies based on sound analytics and insights that drives growth for brand
Leads the development of insight driven, best-in-class, full-funnel integrated consumer marketing programs (from brief to post launch analysis) with internal and external agency partners
Partner with and lead internal and external cross-functional teams to develop and execute program to deliver against brand goals
Able to analyze and optimize performance of marketing plans by using data to identify key insights that can help drive decision better actions, decision making and continuous improvement
Partner closely with global cross-functional teams including product, media, PR, and account to ensure plans reach key consumers, meet brand goals and are creatively consistent
Manage a team of junior marketers, leading them in building effective plans, investing time in coaching and developing their marketing competencies
Maintain in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand
Partners with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation
Manages the development of seasonal category sell-in and sell-thru materials for global product marketing stories
Responsible for managing calendar, timelines & budget

Fulltime

Product Marketing Manager - International Communications

As a Product Marketing Manager you will drive the strategy and business results ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Extensive customer interaction experience and customer success storytelling
Strong communication skills (verbal and written) and strong content development skills
Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
Experience working on UX, designs and digital flows
Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Strong understanding of the product development lifecycle for products and services

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave

Fulltime

Senior Category Manager

Are you a data driven category marketer who translates data into insights, and p...

Location

United Kingdom , North Yorkshire

Salary:

Not provided

Signature Career Management

Expiration Date

Until further notice

Requirements

Experience in a Category Manager or Senior Category Manager capacity
Experience working with data sets like IRI, Kantar, Dunhumby, Retail Link or HIVE
The ability to develop relationships with internal and external customers
The ability to influence others, manage projects and turn insights into actions
Experience managing a direct report or a bigger team - this role has 5 direct reports so people management and taking a genuine interest in them and their development is a non negotiable
Experience in performing in an FMCG Category or Sales role, dealing with major Grocery Retailers
Must be a team player with a positive attitude and be an excellent relationship builder, confident in presentation skill
Highly numerical, a whizz with data with a curious mind capable of delivering compelling insights
Consumer Insights is also key

Job Responsibility

Lead and develop first class category & consumer insights making clear recommendations to both internal and external stakeholders
Be the expert in understanding the brands consumer, the category consumer of the future and how the brand will continue to recruit them including recommendations on price and promotions
Lead the consumer research to land lots more category breaking innovation over the coming years
To work closely with the sales team to maximise the performance of priority ranges within customers to improve distribution and ensure delivery of the commercial plan
To continue acting as category captains, and to maintain the current phase of growth with an element of sensitivity to the wider market
To build relationships and trust with key customers to positively influence core category performance for mutual benefit. Customer engagement through Category Reviews, Range Reviews, New Product Presentations and customer specific work e.g. Promotional analysis, Total Frozen category recommendations
To be a category partner for a defined product area

Consumer Insight Manager

As our Consumer Insight Manager, you’ll be the driving force behind Virgin Atlan...

Location

United Kingdom , Crawley; London

Salary:

Not provided

Virgin Atlantic

Expiration Date

November 20, 2026

Requirements

Extensive experience in market research and consumer insight
Strong expertise across both qualitative and quantitative methodologies
Proven ability to use insight to influence strategy and drive tangible business impact
Strong stakeholder management skills, with the confidence to influence and inspire at all levels
Exceptional communication skills—able to distil complex findings into clear, actionable stories
Strategic thinker with excellent analytical and problem-solving abilities
Experienced in managing multiple research agencies and budgets
Adept at prioritising effectively in a fast-paced environment
Passionate about embedding consumer-centricity and data-driven decision-making across the business

Job Responsibility

Design and execute both qualitative (e.g., focus groups, ethnography, IDIs) and quantitative (e.g., surveys, segmentation, conjoint) studies that generate clear, actionable insights
Select appropriate methodologies tailored to business needs and audience segments
Communicate insights compellingly and regularly to drive action and inspire stakeholders
Partner across Customer Experience, Product, and Commercial teams to align on shared insight needs
Collaborate with Voice of the Customer (VoC) and Marketing Effectiveness to inform and influence the Brand & Marketing strategy
Manage budgets for ad hoc research and identify knowledge gaps
Inspire and coach team members, contributing to a high-performing, engaged team culture
Build trusted relationships across departments through clear communication and collaboration
Manage relationships with internal teams and agency partners to ensure best-in-class insights and competitive advantage
Lead the development and embedding of innovative methodologies that strengthen consumer-centric decision-making

Fulltime

Specialist, Consumer Marketing Insights

As a CMI Specialist, you will play a key role in supporting the North America bu...

Location

United States , Hoboken

Salary:

86080.00 - 129120.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

2–4 years of experience in Market Research, Consumer Insights, or related field (agency-side experience preferred)
Familiarity with qualitative and quantitative research methods
exposure to CPG, B2B or foodservice is a plus
Strong analytical skills and proficiency in Excel and PowerPoint
experience with digital research tools is an advantage
Excellent communication skills and attention to detail
Curious, proactive, and eager to learn in a fast-paced environment

Job Responsibility

Research Support: Assist in coordinating qualitative and quantitative research projects with foodservice operators, including preparing briefs, managing timelines, and liaising with agencies
Data Analysis & Reporting: Compile and analyze data from multiple sources (consumer, operator, market) to support category and portfolio decisions
Insights Activation: Help transform research findings into clear, concise presentations and dashboards for internal stakeholders
Learning Plan Execution: Support the implementation of learning plans aligned with business priorities
Trend Monitoring: Track and summarize emerging foodservice and consumer trends to inform innovation and marketing strategies
Stakeholder Collaboration: Work closely with marketing and sales teams to ensure insights are embedded in decision-making

What we offer

Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan (health insurance, retirement savings, life insurance, disability benefits, parental leave, sick leave, paid vacation and holidays, access to numerous voluntary benefits)

Fulltime

Consumer Insight Intern

General Motors

Location:
China , Shanghai

Category:
Research and Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
March 19, 2026

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