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Are you an experienced and talented professional, with a strong marketing experience and a solid educational background, keen to work for a leading multinational company? Great news for you! Bayer is looking for a Consumer Health Product Manager! Are you up for the challenge? If you want to build a stronger, more sustainable future and cultivate your career as a Consumer Health Product Manager, please apply now! The position is permanent, based in Athens.
Job Responsibility:
Define and own the brand strategy and positioning, including target audience identification and value propositions, ensuring alignment with long-term business goals
Translate insights into action by synthesizing consumer, market, and competitor research to inform messaging and product decisions
Design and plan all advertising media, PR programs, and consumer/trade promotions to achieve targeted market objectives
Plan and execute integrated marketing campaigns across digital, social, PR, and retail channels, from creative briefs to media tactics
Manage product launches and the full product lifecycle, coordinating packaging, pricing support, and post-launch optimization
Organize all necessary educational events to enhance brand efficiency and market performance
Monitor and manage brand P&I budgets, and ROI, tracking spend versus plan and optimizing campaigns based on ROAS
Measure and report performance by setting KPIs, monitoring brand health, and providing data-driven recommendations to stakeholders
Track and analyze brand/product performance and profitability trends to ensure financial objectives are met
Lead creative and agency relationships, managing briefs and evaluating partners (media, PR, research) to deliver high-quality work on budget
Requirements:
Minimum of 5 years’ experience in marketing/commercial areas
University Degree, preferably with a main focus on Business or Marketing
MBA/MSc in relevant field of study
Significant experience in product management from a major multinational company (preferably in consumer health or FMCG sector)
Proven experience in managing budget, marketing activation and brand plans
Proven ability to assess external market factors, major competitive drivers and key trends to secure competitive advantage
Adequate digital/IT skills (as an end user) – Ability to quickly adopt new technologies
Fluency in Greek and English (both in written & verbal)