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Lead the development and execution of data-driven marketing strategies that drive positive customer outcomes. Partner with internal and external teams to translate customer insights into actionable plans and identify new opportunities to leverage digital technologies to improve brand engagement.
Job Responsibility:
Lead brand teams in translating customer insights into actionable marketing strategies and campaigns
Oversee the development of creative campaigns that align with brand strategy
Manage relationships with creative and media agencies
Track and analyze marketing performance to identify areas for improvement
Champion innovation by exploring new marketing solutions that leverage digital technologies
Requirements:
Minimum 3 years of experience in consumer marketing strategy and tactics development, ideally in a multinational company or agency with similar experience
Proven ability to lead and manage cross-functional and cross-national project teams
Experience working with creative and media agencies, as well as other vendor partners
Strong analytical and measurement skills
Excellent English communication skills for seamless collaboration with a global team