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The Consumer Collecting Specialist (CCS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the MM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The CCS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job.
Job Responsibility:
STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES
CONSUMER COLLECTING PROGRAM MANAGEMENT
SAMPLING
PREMIUM APPEAL AND EXECUTIONAL EXCELLENCE
MARKETING INNOVATION
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Requirements:
Understand the core scenes in the region and have strong networking skills
Have already built and sustained personal relationships in local scenes (e.g. University, Culture, Sports, etc.)
Experience in leading teams and managing people
A strategic thinker who takes initiative and ownership and “makes things happen”
Leadership, motivation and team skills
Strong analytical, planning, budgetary and project management competencies
Creative mind with a track record of putting new ideas into practice and assessing results
Excellent communication skills, including presenting and training abilities
Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant