CrawlJobs Logo

Consumer Brand Marketing Lead, Instagram

meta.com Logo

Meta

Location Icon

Location:
United States , New York, NY

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

182000.00 - 252000.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself.

Job Responsibility:

  • Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growth
  • Architect Instagram’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
  • Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing
  • Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves
  • Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
  • Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the vision for the IG brand
  • Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Partner closely with PMM and Product team to bring the IG Brand to life in innovative ways within the app, driving delight for the user
  • Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring supportive and productive team environments
  • Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives

Requirements:

  • 12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale
  • 5+ years of people management experience
  • Experience in using data to both (i) inform strategy and communication, and (ii) develop meaningful Go to Market approaches that drive business outcomes
  • Experience building brands for youth audiences
  • Experience building mass-market consumer-centric brands
  • Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
  • Experience partnering with and managing external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadership
  • Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
  • Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Nice to have:

  • Authentic connection to creativity and experience fostering brand support of creativity
  • Knowledge of music, art, fashion or sport discourse among youth
  • Experience conveying complex plans simply, beautifully and effectively
  • Ability to present to and influence at all levels of an organization
  • Appetite to work in a deadline-focused, dynamic environment
  • Experience driving high-quality work, with seamless execution
What we offer:
  • bonus
  • equity
  • benefits

Additional Information:

Job Posted:
January 23, 2026

Icon
Meta - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Consumer Brand Marketing Lead, Instagram

Consumer Marketing Manager

The Consumer Marketing Manager will oversee asmodee’s US consumer-facing traditi...
Location
Location
United States , Lino Lakes
Salary
Salary:
110000.00 - 115000.00 USD / Year
corporate.asmodee.com Logo
asmodee
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing or related field, or equivalent experience
  • 5+ years of executing digital marketing initiatives with demonstrated success in bringing exciting, forward-thinking ideas to life
  • Proven experience in highly impactful digital marketing campaigns
  • Knowledge of current SEO and PPC principles, strategies, and tactics
  • Experience with tools and analytics related to scheduling, publishing, monitoring, and evaluating content in social media and consumer-facing campaigns
  • Experience working with a wide range of creative formats, including image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs
  • Self-starter, motivated, resourceful, and can take a project from start to completion
  • Strong knowledge of digital content best practices and content specifications in Facebook, Instagram, Twitch, TikTok, Pinterest, and LinkedIn
  • Strong interpersonal and communication skills
  • Must have strong skills in planning, developing, and writing marketing content for digital media channels
Job Responsibility
Job Responsibility
  • Create and manage advertising campaigns or their execution by external partners to support marketing initiatives around our top brands
  • Oversee the creation and management of 45% of the entire US marketing budget, with a large focus on ecommerce spending
  • Lead post-specific reporting, highlighting wins and providing recommendations on potential optimizations
  • Convey the consumer marketing plans to all stakeholders (sales, studios, marketing managers). Receive feedback and adapt plans according to needs
  • Detail specific goals for return on investment for each advertising campaign (ROAS, acquisition cost, conversion rates, ACOS)
  • Collaborate with external agencies to ensure best-in-class monthly and quarterly reporting
  • Develop reporting standards and metrics to communicate performance, including but not limited to conversions, ROI, acquisition costs, and market share
  • Develop and manage an ongoing social content calendar for all relevant social media channels, inclusive of social strategy, sharing out KPIs, and co-owning for total marketing editorial calendar
  • Collaborate with internal and external creative partners to develop high-quality, relevant digital content across social media platforms
  • Maintain a deep understanding of the brand's identity and target positioning with core audiences. Be a steward for asmodee brands
What we offer
What we offer
  • 22 Days of PTO Annually
  • 12 Paid Holidays
  • Medical, Dental, Vision & Life Insurance
  • Competitive 401K Match
  • Paid Parental Leave
  • 2 Paid Volunteer Days Off
  • Flexible & Hybrid Schedules
  • Extensive Game Discounts
  • $250 Annually in Game Bucks
  • Career Growth & Development
  • Fulltime
Read More
Arrow Right

Social Media Lead

We're looking for a Social Media Lead to be the founding voice of Sesame across ...
Location
Location
United States , San Francisco; New York
Salary
Salary:
180000.00 - 215000.00 USD / Year
sesame.com Logo
Sesame
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in social media marketing, with clear progression from executional to strategic roles
  • Background in fashion, lifestyle, media, or consumer brands
  • Proven ability to balance strategy with execution: you're comfortable both building the plan and creating the content
  • Experience launching new products or brands
  • Experience launching new social channels from scratch
  • Deep platform expertise (Instagram, TikTok, X) and understanding of how to build an authentic presence on each
  • Based in or willing to relocate to San Francisco
Job Responsibility
Job Responsibility
  • Develop and execute Sesame’s social strategy, balancing product and brand storytelling
  • Stand up and launch Sesame's social channels (Instagram, TikTok, X) - prioritizing content and channels based on the strategy you’ll set
  • Define and maintain Sesame's brand voice across all social platforms
  • Build the foundation for social as a key brand-building and community channel, not just a performance marketing lever
  • Partner with agencies or in-house creative to build compelling social content - from concept to final execution - that showcases our products in an elevated, authentic way
  • Maintain channel hygiene and content, doing your own execution for day-to-day needs (static images, stories, quick posts)
  • Be a voice for brand consistency and voice/tone in everything we do on all of our social platforms
  • Balance strategic planning with nimble, reactive content that captures organic, cultural moments where our brand can be part of the conversation
  • Lead brand activations and organic campaigns that build awareness and cultural relevance
  • Design our influencer strategy and social collaborations that ladder up to our brand positioning
What we offer
What we offer
  • 401k matching
  • 100% employer-paid health, vision, and dental benefits
  • Unlimited PTO and sick time
  • Flexible spending account matching (medical FSA)
  • Fulltime
Read More
Arrow Right

Associate Director, Social Media

Bumble is looking for an Associate Director, Social Media to lead the brand’s so...
Location
Location
United States , New York; Austin
Salary
Salary:
150000.00 - 165000.00 USD / Year
bumble.com Logo
Bumble Inc.
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in social media, brand marketing, or creative strategy
  • At least 3+ years in a leadership role
  • Proven experience leading a global or multi-regional social media organization for a consumer brand with cultural relevance
  • Strong people leader with a demonstrated ability to mentor, develop, and retain diverse creative and strategic talent
  • Deep understanding of social culture, platforms, algorithms, and storytelling, particularly on TikTok, Instagram, and emerging channels
  • Proven experience with social-led brand partnerships and integrated campaign development
  • Exceptional communicator, relationship builder, and cross-functional collaborator
  • Confident in managing budgets, tracking KPIs, and presenting results to senior leadership
  • Thrives in fast-moving, dynamic environments, with the ability to prioritize effectively and lead with clarity
  • Passionate about culture, connection, and Bumble’s mission to create kind, equitable relationships—on and offline
Job Responsibility
Job Responsibility
  • Lead, inspire, and mentor direct report(s), fostering a collaborative, creative, and high-performance culture
  • Manage workloads and career development to ensure consistent delivery of world-class creative and strategic output
  • Oversee all aspects of budgeting and resource allocation, balancing strategic investments with efficiency
  • Cultivate a culture of accountability, feedback, and learning—empowering the team to experiment, iterate, and grow
  • Own and evolve the global social media strategy, ensuring a unified brand voice across all platforms and regions while empowering local markets to adapt and localize effectively
  • Be the driver behind Bumble’s social identity, setting how the brand is expressed across TikTok, Instagram, and emerging platforms, balancing relatability, innovation, and global consistency
  • Develop and launch strategic “look ahead” social roadmaps, identifying opportunities for growth, new audiences, and cultural relevance
  • Define the strategic cadence and social operating model, establishing planning cycles, content frameworks, and performance review structures
  • Partner with Integrated Marketing and Product Marketing teams to align social storytelling with larger marketing goals and product priorities
  • Oversee creative development of social-first campaigns, brand partnerships, and platform activations that embody Bumble’s mission and values
  • Fulltime
Read More
Arrow Right

Sr. Influencer & Brand Experience Manager - France

As Influencer & Brand Experience Manager at idealo France, you will lead our inf...
Location
Location
France , Paris
Salary
Salary:
Not provided
axelspringer.com Logo
Axel Springer SE
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years’ experience in Influencer Marketing and Creator Partnerships in the French market (ideally within consumer brands, retail, or digital platforms) with solid track record executing influencer campaigns that deliver both creative impact and measurable results
  • Deep knowledge of the French creator and cultural landscape across Instagram, TikTok, YouTube, Twitch, etc.
  • A strong network of influencers, talent managers, and agencies that you can activate to accelerate idealo’s presence in culture
  • Strategic thinker and hands-on executor: you can map out the playbook and roll up your sleeves to make it happen
  • You pursue ambitious goals, focus on outcomes, and are driven to achieve meaningful results for customers and the business
Job Responsibility
Job Responsibility
  • Define and deliver the influencer marketing vision for idealo France — from creator selection to campaign execution and post-campaign optimization with an agency when needed with a 6-figure dedicated budget
  • Manage the full influencer lifecycle: sourcing, briefing, negotiating, co-creation, and performance measurement - with an agency when needed
  • Translate cultural and trend insights into influencer activations that position idealo as a culturally grounded, desirable brand
  • Lead creative and strategic direction for influencer campaigns — including ideation, content formats, and narrative flow
  • Track, analyze, and report campaign performance, deriving insights to improve impact and ROI
  • Activate influencer presence at events: ensure creators are integrated into idealo’s event moments, generate content on the ground, and amplify reach via their voices
What we offer
What we offer
  • The opportunity of building idealo’s influencer footprint in France from a cultural-first lens and shape the role you want – you will be the first hire for this position
  • A central role in shaping how idealo lives in French culture — online and at live touchpoints
  • Collaboration with cross-functional teams in a mission-driven environment
  • Flexibility, personal development support, and a team that values your ideas as much as your execution
Read More
Arrow Right

Digital Copywriter

The Digital Copywriter at Carnival Cruise Line is an important position within t...
Location
Location
United States , Miami
Salary
Salary:
Not provided
carnival.com Logo
Carnival Cruises
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
  • 3-5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline
  • Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite)
  • Experience working within enterprise project management tools for creative operations
  • Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma
  • A current portfolio demonstrating senior-level creative thinking across digital and marketing touchpoints
  • Demonstrated ability to lead concept development and execute high-impact creative ideas across owned, paid, and earned channels
  • Proven success operating in fast-paced, highly collaborative environments, balancing multiple workstreams
  • Body of work that reflects versatility across formats and channels
  • Strong understanding of consumer insights and data-informed creative development
Job Responsibility
Job Responsibility
  • Concept and write for distinct social media channels (Instagram, TikTok, Facebook, LinkedIn)
  • Create original, brand-aligned copy for digital campaigns, websites, email, and consumer touchpoints
  • Capture, curate, and edit content that reflects the brand’s tone and feel
  • Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences
  • Leverage, learn, and incorporate vetted new technologies into team workflows
  • Build strong relationships with key stakeholders across marketing, brand, and operations
  • Apply consumer insights and data to craft copy that deepens engagement and relevance
What we offer
What we offer
  • Annual cash bonus program
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Company paid term life insurance and disability coverage
  • 401(k) plan with company match
  • Employee Stock Purchase plan
  • Paid company-wide holidays and floating holidays
  • Vacation time
  • Sick time
  • Complementary stand-by cruises, employee discounts on confirmed cruises
  • Fulltime
Read More
Arrow Right

Marketing Manager, TCGs

Fantasy Flight Games (FFG) is a pioneering publisher of hobby board and card gam...
Location
Location
United States , Roseville
Salary
Salary:
85000.00 - 95000.00 USD / Year
corporate.asmodee.com Logo
asmodee
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Creative Writing, or related field
  • At least five (5) years of professional marketing experience
  • At least one (1) year of team management experience preferred
  • Experience in the hobby game market preferred
  • Must have exceptional skills planning, developing, and executing marketing materials with emphasis on creative website and social media writing
  • Some knowledge of backend website navigation
  • Must have intimate knowledge for organic content posting and advertising on social media platforms: Instagram, Facebook, and Twitter
  • Knowledge of Google advertising and analytics
  • Ability to juggle multiple projects simultaneously with strong attention to detail
  • Must enjoy a fast-paced environment with tight deadlines and frequent high-peak times
Job Responsibility
Job Responsibility
  • Plan, develop, and write compelling, engaging content for the web, social media, advertising, and other marketing materials
  • Updates TCG website pages with news articles, image content, product information, appropriate links, contest rules, and other relevant consumer information
  • Oversee and manage the complete editorial calendar for website and social media content for designated TCG products
  • Develops and oversees, in collaboration with Marketing Director, execution of marketing plans for all TCG product lines, spanning multiple channels, including website, livestream, produced video, print ads, social media, digital advertising and more
  • Work directly with key stakeholders, including Studio leadership, marketing leadership, and Asmodee marketing leads
  • Maintains a collaborative working relationship with Studio leadership, including ongoing meetings and communication, sharing plans, asset gathering, and other activities that promote successful marketing of TCG products
  • Develop compelling content for press releases, media kits, and other external communications materials to convey our brand messaging effectively
  • Collaborates with industry influencers regarding prerelease spoilers, previews, unboxing and other tactics to showcase TCG products
  • Serve as a spokesperson for the TCG vertical, articulating our brand values and initiatives in interviews, conferences, and public appearances as needed
  • Collaborates with the Digital Manager to analyze data and insights from various platforms to inform and adjust strategic marketing plans and tactics
What we offer
What we offer
  • 22 Days of PTO Annually
  • 12 Paid Holidays
  • Medical, Dental, Vision & Life Insurance
  • Competitive 401K Match
  • Paid Parental Leave
  • 2 Paid Volunteer Days Off
  • Flexible & Hybrid Schedules
  • Extensive Game Discounts
  • $250 Annually in Game Bucks
  • Career Growth & Development
  • Fulltime
Read More
Arrow Right

Director of marketing

TomoCredit is seeking a Vice President of Marketing, you will be responsible for...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
tomocredit.com Logo
TomoCredit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BS/BA in Marketing or related field
  • 5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand
  • Deep understanding of paid social channels with an emphasis on Facebook and Instagram
  • Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you
  • Ability to inspire creative teams to adopt new media opportunities
  • Out-of-the-box thinker ready to inspire teams to adopt new media opportunities and take on calculated risks
  • A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships
Job Responsibility
Job Responsibility
  • Define and plan strategies across all social media platforms
  • Manage our existing team and continue to grow the team as needed
  • Develop, implement, and manage paid marketing campaigns across various digital channels (e.g., Google ads, social media platforms, display networks) to drive traffic, engagement and conversions
  • Take a data-driven approach to campaign strategy focusing investment on the most impactful outcome and specific KPIs
  • Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our media strategies
  • Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders
  • Partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads in this ever-changing environment
  • Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams
What we offer
What we offer
  • Salary
  • Equity
  • Insurance
  • Flexible Vacation Policy
  • Company-sponsored outings
  • Medical, Dental and Vision benefits
  • Fulltime
Read More
Arrow Right

Social Media Lead

You’ll oversee everything from content ideation to production to publishing, cre...
Location
Location
United States , New York City
Salary
Salary:
150000.00 - 170000.00 USD / Year
posh.vip Logo
Posh
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience leading or running social for a consumer brand, community-led product, or culture-first company
  • Social-first storyteller with a strong eye for visual aesthetic, hands-on production/editing skills, and comfortable on camera
  • Proven track record of growing community and engagement organically with a high attention to detail
  • Deep understanding of creators, culture, and the niche communities that are creating the mass culture of tomorrow
  • Strong creative instincts paired with operational excellence. You can manage multiple projects and hit deadlines
  • Experienced in creator partnerships, UGC campaigns, and collaborative content series
  • Proficient in tools like Figma, Adobe Creative Suite, and video editing tools
  • Comfortable moving fast, iterating often, and turning trends into repeatable content formats
Job Responsibility
Job Responsibility
  • Own ideation, production, and publishing of high-quality content across our core social platforms (Instagram, TikTok, and LinkedIn)
  • Build a high-output content engine that includes viral video formats, mini-docs, interviews, event recaps, BTS, and memes
  • Capture and tell stories that spotlight Posh organizers, community moments, and the culture behind the experiences on our platform
  • Lead social coverage for key marketing moments: launches, campaigns, and internal events, ensuring strong narrative and consistency
  • Collaborate cross-functionally with Community, Customer Success, Product, New Verticals and with external partners to align messaging, timelines, and execution
  • Utilize our social channels as a tool for helping other teams achieve their objectives while maintaining impression maximization as your number one goal
  • Develop and manage day-to-day content calendars, posting cadences, and creator workflows
  • Build creator and influencer partnerships that grow reach and strengthen brand credibility
  • Track trends, engagement, and performance metrics to continuously improve creative output and growth
What we offer
What we offer
  • Health,Dental and Vision Insurance
  • Equinox Membership
  • Unlimited PTO
  • Team Events, Dinners, & Offsites, Free Event Tickets to Dope Shows
  • New MacBook
  • Daily Uber Eats Credit
  • Relocation bonuses are available for some out-of-state candidates
  • Offers Equity
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy