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Consumer Brand Marketing Lead, Instagram

United States, New York, NY 182000.00 - 252000.00 USD / Year · Job Posted January 23, 2026
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Job Description

Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself.

Job Responsibility

  • Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growth
  • Architect Instagram’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
  • Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing
  • Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves
  • Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
  • Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the vision for the IG brand
  • Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Partner closely with PMM and Product team to bring the IG Brand to life in innovative ways within the app, driving delight for the user
  • Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring supportive and productive team environments
  • Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives

Requirements

  • 12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale
  • 5+ years of people management experience
  • Experience in using data to both (i) inform strategy and communication, and (ii) develop meaningful Go to Market approaches that drive business outcomes
  • Experience building brands for youth audiences
  • Experience building mass-market consumer-centric brands
  • Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
  • Experience partnering with and managing external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadership
  • Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
  • Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Nice to have

  • Authentic connection to creativity and experience fostering brand support of creativity
  • Knowledge of music, art, fashion or sport discourse among youth
  • Experience conveying complex plans simply, beautifully and effectively
  • Ability to present to and influence at all levels of an organization
  • Appetite to work in a deadline-focused, dynamic environment
  • Experience driving high-quality work, with seamless execution

What we offer

  • bonus
  • equity
  • benefits
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