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As Consumer Analyst, you will translate complex data and consumer signals into clear, actionable insights that can drive strategic and tactical impact. Partnering with teams across Data & Analytics, Product, Design, Operations, Strategy and Market to understand challenges, synthesize insights from diverse sources, and co-create solutions grounded in consumer and business relevance.
Job Responsibility
Manage the Consumer Scorecard: Define and evolve our core KPIs (NPS, User ratings, Brand preference, CSAT, MAU, Consumer base metrics, Operational metrics etc.)
Analyze Loyalty & Retention: Conduct cohort and retention analysis to identify the key drivers of consumer satisfaction and long-term loyalty
Analyze Consumer Behavior: Dive deep into user behavior across web, app, communications and customer service channels
Translate Data into Action: Synthesize quantitative and qualitative data into concise, actionable insights
Co-create Analytical Foundations: Partner with data and tech teams to ensure our data collection is high-quality, scalable, and reliable
Drive Performance Insights: Enable data-driven decision-making through forecasting, trend analysis, and the development of automated dashboards in Tableau, Steep or similar tools
Collaborative Problem Solving: Act as the consumer analytics partner for teams across Instabee
Drive Experimentation: Design, run, and evaluate A/B tests—taking ownership from the initial hypothesis to the final conclusion and recommended next steps
Requirements
4-5+ years of experience in consumer analytics, digital analytics or a related field - ideally within a fast-paced service or e-commerce environment
Strong business acumen and a natural drive to understand the 'why' behind the numbers
Strong analytical and numerical skills with a business-oriented mindset
You can translate complex analysis into sharp, actionable narratives for diverse stakeholders
Team player who enjoys working across Product, Tech, and Business teams
Bachelor's or Master's degree in Engineering, IT, Statistics, Business, or other relevant field
Proven ability to synthesize various internal and external consumer data into holistic consumer analytics and insights
Experience with tools such as Amplitude, GA4, or similar behavioral tracking platforms
Proficiency in SQL and Python or similar, and experience working with large datasets
Ability to build and maintain clear dashboards and funnels that give our teams an ongoing view of consumer health (e.g., using Tableau, Power BI, or Steep)
Experience in using AI tools in your analytical work is an advantage
Hands-on experience designing, running, and evaluating A/B tests is an advantage
Knowledge of digital tracking implementation and Google Tag Manager is an advantage
Nice to have
Experience in using AI tools in your analytical work is an advantage
Hands-on experience designing, running, and evaluating A/B tests is an advantage
Knowledge of digital tracking implementation and Google Tag Manager is an advantage
What we offer
Sky-High Office: Modern and newly renovated with a 360-degree view around Stockholm
Puppy Friendly: Bring your dog to work
Fun & Games: Ping pong, Shuffleboard, Foosball, and even a Karaoke Room