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Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about building brands that consumers love, turning trends into impactful innovations and driving sustainable growth across diverse markets then this role is just for you.
Job Responsibility:
Brand Strategy & Performance Management: Define and execute the growth strategy for condiments brands within PTAB
Own brand P&L performance, ensuring delivery of UVG, GM, and Market Share targets
Lead the development of annual brand plans and 12Q innovation funnels for PTAB, aligning with One Foods strategy and global frameworks
Track key brand KPIs (penetration, equity, brand power, trial & repeat) and initiate actions to drive continuous improvement
Innovation & Renovation Leadership: Lead the innovation pipeline from concept to launch, including development of new products tailored to local taste and consumer trends
Collaborate closely with R&D teams during the process of new launches
Lead business cases for innovation & renovation projects
Communication & Activation Excellence: Develop impactful integrated marketing campaigns, creating local assets or localizing global assets and leading 360° media activations
Drive Social First Strategy through influencer marketing, content creation and other social-first initiatives
Regional Leadership: Act as the bridge between global brand teams and local markets, ensuring strategic alignment and local relevance
Lead regional coordination across markets, ensuring best practice sharing and consistent excellence in execution
Requirements:
Have a bachelor’s degree, Masters will be an added advantage
Have strong business acumen with high problem-solving skills
Be able to strategically influence key stakeholders and business leaders and have desire to work in a fast-paced environment by fostering cross-functional support and learning
Be familiar to use syndicated data sources, i.e. Retail Panel, Household Panel
Be adept at analyzing and utilizing Consumer/Shopper Insights in building brand strategies/action plans
Have strong Market orientation – an outward focus toward the customer/consumer to maximize business results
Possess objective analytical power – makes accurate/objective assessments of problems
Have entrepreneurial approach to the business, taking ownership and leadership of business opportunities