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This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office. The Category management function defines and manages the product offering, positioning, and pricing across the product life cycle of a given portfolio, guiding the direct/indirect sales teams on such product related dimensions. They are responsible to plan the business objective for a specific portfolio, and to achieve this plan through on going adjustments of the product related decisions. Acts as the lead expert in competition product knowledge in all dimensions (product knowledge, pricing, marketing, customer requirements). Communicates, briefs, supports direct and indirect sales force on product strategies. Defines advertising, and demand generation priorities at strategic and tactical levels in partnership with the Marketing function. Sales compensated role. Quota is an overlay. These jobs focus on selling to customers, typically through work that occurs outside HPE offices.
Job Responsibility:
Broad understanding of the category product, business management and sales challenges and strategies
Actively contributes to the definition of the category business plan
Establishes relationships and represents team with sales force and other partners at senior level
Product line and quota responsibility for a significant share of the product range, or a specific customer segment
Functional responsibility for the team in one or several areas (market analysis, marketing engagement, SF communication etc)
May participate in engagement partnership with external IT vendor
Requirements:
University or Bachelors degree in Marketing or Finance
Typically 5-8 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred
Consumer and/or Commercial Partner management expertise. End User Acct management as an alternative
IT industry knowledge
Business planning skills, multidimensional
Financial planning and modelling skills, comfortable to manage high complexity business planning and reporting
Strong communication skills at senior management internally and externally
Knowledge of promotional marketing processes and practices
Negotiation skills and ability to frame the product value proposition to customers/partners
Leadership skills and cross functional expertise (sales, supply chain, marketing)