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The Competitive Intelligence Manager plays a critical role in helping Docebo compete and win in the global learning software market. As part of the Product Marketing Organization team, this position is responsible for driving competitive intelligence efforts across all Docebo's products. The role involves collecting, analyzing, and distributing actionable insights to key internal teams, including Product, Sales, and Marketing, in order to inform strategy, shape positioning, and improve competitive win rates. This role focuses on the learning management, learning experience, skills, and human capital management (HCM) software markets.
Job Responsibility:
Lead competitive intelligence efforts to support Sales, Marketing, and Product teams by providing actionable insights on competitors in the LMS, LXP, Skills, and HCM markets
Gather and analyze data on Docebo’s competitors and communicate findings to executives and stakeholders, helping shape product roadmaps and market strategies
Develop and maintain competitive battle cards, market positioning, and sales enablement tools to give internal teams an edge in the marketplace
Conduct win/loss analysis and customer interviews to extract key competitive insights and trends, then present findings to Product and Sales teams
Support major deals with customized competitive reviews or insights
Collaborate with cross-functional teams to ensure competitive intelligence is aligned with overall business strategies and objectives
Monitor industry trends, mergers, and acquisitions, and other external activities that could impact Docebo's market position, synthesizing data into clear reports for leadership
Contribute to the creation of internal reports and updates on the competitive landscape, sharing insights through presentations, meetings, and internal communication platforms
Requirements:
3+ years of experience in competitive intelligence, market research, or a related field
Proficiency with Salesforce, CRM, and business intelligence (BI) tools
Strong analytical mindset and ability to consume and interpret large datasets
Excellent communication skills, both oral and written, with the ability to present to senior leadership
Experience working in cross-functional teams, collaborating closely with Sales, Product, and Marketing teams
Familiarity with the SaaS industry, especially in the learning or HCM space
Proven experience with competitive intelligence in LMS, LXP, Skills, or HCM industries a strong plus
What we offer:
Generous Vacation Policy, plus extra floating holidays to use for religious or cultural events that matter to you
Employee Share Purchase Plan
Career progression/internal mobility opportunities
Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors)