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The Competitive Intelligence Analyst is responsible for gathering, analyzing, and disseminating critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping KnowBe4 win in the market by supporting our global Revenue and Channel teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing, sales, and corporate strategy.
Job Responsibility:
Conduct ongoing competitive research using earnings calls, analyst reports, and third-party tools (e.g., AlphaSense, Crayon, Chorus, Gong, SFDC), supplemented by field intelligence
Uncover strategic insights from this research to inform deal strategy and enhance sales enablement
Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape
Develop and maintain comprehensive competitive intelligence resources, including competitive battle cards, detailed competitor profiles, and market analysis reports
Conduct detailed analyses of cybersecurity competitors, focusing on product features, pricing models, market positioning, strategic direction, and customer perceptions
Lead competitive win-loss analysis projects to identify patterns, derive actionable insights, and develop recommendations for improving win rates
Perform competitive mystery shopping to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience
Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives
Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends
Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning
Requirements:
Bachelor's degree in computer science, cybersecurity, business, or a related field
advanced degree preferred
3+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry
Experience leveraging qualitative and quantitative research methods to drive decision-making
Demonstrated ability to synthesize complex information into actionable insights and recommendations
Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives
Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning
Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred
Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis
Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards
Detail-oriented with strong organizational and project management skills
Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives
Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making
Comfortable working in a fast-paced environment, with a proactive and self-starter mindset
What we offer:
company-wide bonuses based on monthly sales targets