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As part of a Social Content Pod that engages directly with our client, a market-leading global CPG business, this role combines cultural intelligence with community management across all social communities within your assigned category. You'll be responsible for identifying emerging trends and consumer behaviours while being the "live" voice and ears of the brands. This dual focus allows you to both shape meaningful conversations and gather valuable insights that inform brand strategy. The role will be accountable for driving engagement with audiences as well as managing the owned channels and social presence for relevant brands, acting as the primary point of contact for the online community.
Job Responsibility:
Monitor and analyse cultural trends, social conversations, and emerging behaviours within your category
Provide regular insights on category-specific trends, competitor activities, and consumer sentiment
Translate social listening insights into actionable recommendations for brand strategy
Identify opportunities for brands to participate in relevant cultural moments
Develop and execute community engagement strategies that align with overall marketing objectives for each brand in your category
Manage brands' owned channels, including daily monitoring, content posting, and community moderation
Represent as the 'voice' of the brands online, embodying each brand's unique Tone of Voice
Build strong engagement with communities across social media platforms
Respond to comments and messages promptly and effectively
Conduct qualitative analysis of social media conversations across your category
Track and analyse community metrics and sentiment
Identify trends and opportunities to improve brand messaging and content
Create regular reports on community health and engagement metrics
Champion user-generated content (UGC), identifying authentic content that resonates with each brand
Work closely with the Content & Social Lead within your category team to share community insights
Inform content and campaign strategies based on cultural and community insights
Collaborate with Customer Engagement teams on regulatory engagement
Manage brand reputation within online communities
Address customer inquiries and concerns with empathy and professionalism
Escalate issues as needed following established protocols
Requirements:
Proven experience directly managing online communities, ideally for brands
Demonstrated ability to create and manage social listening dashboards using tools that are intuitive and efficient
Experience using Sprinklr or Meltwater is a plus
Demonstrable ability to create engaging written content for social media, or other online platforms
Experience interacting with customers, addressing inquiries, and resolving issues in a professional and empathetic manner
Working directly with CPG brands, retailers, or agencies is a significant advantage
Demonstrated understanding of current trends, products, and consumer behaviour
Demonstrated ability to cultivate a positive, engaged online community around a brand
In-depth knowledge of relevant platforms (Instagram, TikTok, YouTube, etc.)
Skillfully moderating discussions, addressing conflicts, and maintaining a safe, inclusive environment
Building and nurturing relationships with community members, influencers, and internal stakeholders
Analysing community data, identifying trends, and extracting actionable insights
Taking initiative to spark conversations, run interactive activities and foster a sense of community
Strong analytical mindset with ability to identify and interpret cultural trends
Experience in translating social listening insights into actionable recommendations
Understanding of cultural nuances within the CPG category
Ability to spot emerging trends and their relevance to brands
Experience in creating trend reports and cultural analysis
Nice to have:
Experience using Sprinklr or Meltwater
Working directly with CPG brands, retailers, or agencies