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Community Specialist

Australia, Sydney · Job Posted February 18, 2026
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Job Description

As part of a Social Content Pod that engages directly with our client, a market-leading global CPG business, this role combines cultural intelligence with community management across all social communities within your assigned category. You'll be responsible for identifying emerging trends and consumer behaviours while being the 'live' voice and ears of the brands. This dual focus allows you to both shape meaningful conversations and gather valuable insights that inform brand strategy. The role will be accountable for driving engagement with audiences as well as managing the owned channels and social presence for relevant brands, acting as the primary point of contact for the online community.

Job Responsibility

  • Monitor and analyse cultural trends, social conversations, and emerging behaviours within your category
  • Provide regular insights on category-specific trends, competitor activities, and consumer sentiment
  • Translate social listening insights into actionable recommendations for brand strategy
  • Identify opportunities for brands to participate in relevant cultural moments
  • Develop and execute community engagement strategies that align with overall marketing objectives for each brand
  • Manage brands' owned channels, including daily monitoring, content posting, and community moderation
  • Represent as the 'voice' of the brands online, embodying each brand's unique Tone of Voice
  • Build strong engagement with communities across social media platforms
  • Respond to comments and messages promptly and effectively
  • Conduct qualitative analysis of social media conversations across your category
  • Track and analyse community metrics and sentiment
  • Identify trends and opportunities to improve brand messaging and content
  • Create regular reports on community health and engagement metrics
  • Champion user-generated content (UGC), identifying authentic content that resonates with each brand
  • Work closely with the Content & Social Lead within your category team to share community insights
  • Inform content and campaign strategies based on cultural and community insights
  • Collaborate with Customer Engagement teams on regulatory engagement
  • Manage brand reputation within online communities
  • Address customer inquiries and concerns with empathy and professionalism
  • Escalate issues as needed following established protocols

Requirements

  • Proven experience directly managing online communities, ideally for brands
  • Demonstrated ability to create and manage social listening dashboards
  • Experience using Sprinklr or Meltwater is a plus
  • Demonstrable ability to create engaging written content for social media
  • Experience interacting with customers, addressing inquiries, and resolving issues
  • Working directly with CPG brands, retailers, or agencies is a significant advantage
  • Demonstrated understanding of current CPG industry trends, products, and consumer behaviour
  • Demonstrated ability to cultivate a positive, engaged online community around a brand
  • In-depth knowledge of relevant platforms (Instagram, TikTok, YouTube, etc.)
  • Skillfully moderating discussions, addressing conflicts, and maintaining a safe, inclusive environment
  • Building and nurturing relationships with community members, influencers, and internal stakeholders
  • Analysing community data, identifying trends, and extracting actionable insights
  • Taking initiative to spark conversations, run interactive activities
  • Strong analytical mindset with ability to identify and interpret cultural trends
  • Experience in translating social listening insights into actionable recommendations
  • Understanding of cultural nuances within the CPG category
  • Ability to spot emerging trends and their relevance to brands
  • Experience in creating trend reports and cultural analysis

Nice to have

  • Experience using Sprinklr or Meltwater
  • Working directly with CPG brands, retailers, or agencies

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