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In the role of Sales Manager, you are responsible to achieve revenue goals through lead generation and conversion activities that include developing and maintaining relationships, partnering with General Managers/Executive Directors and the community team, and cultivating a deep knowledge of the customer and the local market.
Job Responsibility:
Achieve revenue goals through lead generation and conversion activities
Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers
Partner with the General Manager/Executive Director and Divisional sales team to develop and implement a sales and marketing plan
Review and analyze available sales data for the community and the market and use this data to create goals and action plans
Meet established targets for lead and lease conversion as defined in the sales and marketing business plan
Work with paid referral partners, such as A Place for Mom, to develop and convert leads
Respond to all potential leads with timely follow-up and ensure the CRM system is up to date
Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours
Work with General Manager/Executive Director to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a tour
Make outbound sales calls to potential leads with the intention of scheduling a community visit
Promote and facilitate on and off-site events that drive lead generation and community tours
Manage the community marketing budget and maintain promotional branded material inventory
Collaborate with the General Manager/Executive Director to develop and maintain an effective internal referral program with residents
Support the General Manager/Executive Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Company standards
Manage and update CRM system to ensure detailed information is entered from all lead sources
Negotiate incentives and terms of rental agreement with prospective residents and/or family members within the Company standard
Visit competitors on a regular cadence and maintain information as directed by the Company
Requirements:
Bachelor’s degree in related field or equivalent experience preferred
Two (2) years of direct sales experience with a proven track record of setting goals and achieving results
Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events
Exceptional persuasive problem-solving skills
Demonstrated ability to work under pressure with high demand for results
Ability to travel within the local market to attend various events for the purpose of developing lead generation
Proficient with CRM tracking systems and Microsoft Office Suite
Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle)