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The Community Sales Director (“CSD”) is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets; developing the community’s internal and external marketing; and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries. Along with other Atria employees, the CSD promotes the leasing and marketing success of the community.
Job Responsibility:
Spend over 50% of time outside of the community generating inquires to meet and exceed monthly and quarterly revenue targets
Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community
Collaborate with Executive Director to forecast move-ins accurately
Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour
Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates
Position ED or Resident Services Director as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events
Develop and maintain strong relationships with national and local referral agencies
Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale
Follow-up with in-home visits to potential residents or at locations of influencer(s)
Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions
Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction
Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups
Work with the ED to develop and implement a rolling 90-day Sales and Marketing Plan
Manage and monitor community marketing budget. Operate within established budgetary guidelines
Help ED recognize first impressions and rent-ready apartment challenges/opportunities
Ensure smooth hand-off of committed customers to ED, RSD and Community Business Director for care assessment and lease due diligence
Monitor the market and the competition of other senior living communities outside of Atria
Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community
Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options
May perform other duties as needed and/or assigned
Requirements:
One (1) or more years of related sales experience
Bachelor’s degree from a four year college or university preferred
Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills and strong organizational skills
Must have the ability to maintain confidentiality
Must be organized, detail-oriented, and able to multi-task
Must be able to work flexible hours, including evenings, weekends, and holidays
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