Community Manager Job at JLL (London)

Job Description

Reporting to Bewonder*, and working closely with the client, the Community Manager will be responsible for leading the development and delivery of a comprehensive community experience, events, and marketing strategy for the 10,000 residents, occupiers, and visitors at Merchant Square Estate. This role combines strategic placemaking with hands-on community engagement and activation to position Merchant Square as a premium mixed-use destination in Paddington Basin where people live, work, and visit.

Job Responsibility

Act as lead contact and coordinator for events, communications, and marketing activities across the estate
Strategically plan the yearly programme of events that contributes to the overall Merchant Square brand for the benefit of estate occupiers, residents, and local community
Establish regular meetings with main occupier (office, retail and leisure) and resident representatives to develop strong working relationships and support ongoing communications
Create and deliver an engaging and vibrant community/placemaking strategy that connects customers within Merchant Square Estate
Implement placemaking projects to enhance and activate the spaces throughout the estate
Deliver events on-site as the leading point of contact, managing external partners and ensuring operational excellence
Engage with local charities and produce annual CSR programme aligned with sustainability and social impact agenda
Drive marketing activity for Merchant Square Estate, managing all marketing channels including website, social media handles, and monthly newsletter to drive digital engagement
Coordinate activity and development on upcoming Merchant Square mobile application
Leverages available photography and videography resources to develop engaging social media content, transforming professional visuals into posts that showcase Merchant Square’s vibrant community and activities
Manage estate communications and signage with designers
Manage relationships with external creative and communication agencies
Write content for awards submissions and create engaging content for various platforms
Liaise with occupiers, residents, and traders regarding offers, news, and campaign feedback
Close collaboration and communication with the client and estate management team to ensure they are aware of ongoing community activity
Collate appropriate documentation for each event including Event Management Plans, Risk Assessments, and License documents, ensuring all events adhere to health & safety and licensing policies
Manage the events and marketing budget effectively throughout each service charge year
Engage and negotiate with potential commercial partners for events, pop-ups, and filming opportunities
Support occupier customer feedback programmes and surveys, using feedback to inform strategy
Maintain confidentiality of all appropriate communications and documentation
Support control and management of assigned budgets, raising external revenue through events activities where possible

Requirements

Previous experience in marketing and events environment, at Assistant or Executive level, either agency or client side
Proven experience in delivering successful events and placemaking strategies across destinations with high footfall
Experience in content creation and management with good understanding of WordPress or similar CMS
Hands-on experience with Instagram and Facebook for business
Proficiency in using Mailchimp or similar email marketing platforms
Experience in delivering onsite events and content development for websites and social media
Strong interpersonal, verbal, and written communication skills
Exceptional organisational and multi-tasking skills
Intermediate to Advanced Microsoft Office skills
Strong time management and prioritisation abilities
Confidence in communicating and working to deadlines
Excellent eye for detail and strong ownership mindset
Ability to work under pressure and without supervision

Nice to have

Previous experience in marketing and events environment either agency or client side, for a prestigious city centre mixed-use estate
Understanding of design skills such as Adobe Creative Cloud, Canva
CRM experience and workplace app knowledge
Understanding of wellbeing programmes
Building management/Facilities management operational experience
Project management experience

JLL - All Job Offers