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Rapha Logo Rapha · -

Community Lead

Australia, Sydney · Job Posted May 15, 2026
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Job Description

Rapha launched in 2004 to redefine cycling apparel. Today, progressive design and storytelling has built a global movement. We want to make cycling the most important sport in the world, by transforming the lives of millions. We are on a mission to create the world’s greatest club through the Rapha Cycling Club (RCC). The Community Lead is responsible for the delivery of meaningful experiences on the bike for RCC Members. Your mission is to bring the Rapha brand to life by localizing Rapha’s retail and community strategy through a diverse program of rides, events, and activations. By serving as the face of Rapha in your city, you attract new members to the Rapha Cycling Club (RCC) ensuring the Clubhouse experience drives RCC and Community engagement.

Job Responsibility

  • Design and deliver a robust, engaging, and diverse calendar of rides in line with the company framework that attracts both committed RCC Members and allows new riders to experience the RCC offering
  • Plan and execute high-impact special events and regional activations (e.g., W100, FAR) that strengthen community bonds and drive brand exposure
  • Recruit, coordinate, and support a high-quality team of local ride leaders and brand ambassadors
  • Work closely with the Clubhouse Manager to ensure the RCC presence and energy within the Clubhouse are consistently aligned with brand expectations
  • Actively drive RCC membership through open rides and proactive clienteling of lapsed members
  • Drive brand exposure by creating, editing and sharing high-quality, engaging social media content
  • Create & edit engaging RCC Newsletters
  • Build meaningful partnerships relevant to the local market and stay current with local trends and competitor activity
  • Identify potential partnerships in the metro, engage with local influencers and ambassadors
  • Plan rides & events strategically, on a moving 18-month basis following global brand guidelines
  • Plan & spend within your clubhouse budget to execute the community calendar
  • Analyze your metro, audience & community base using Power Bi Reports
  • Analyze your Clubhouses social media performance and react based on data
  • Provide your Clubhouse Manager & Regional Community Manager with community trade & lessons learned reports
  • Analyze & react to feedback from NPS scores
  • Use company tools e.g. EASOL to monitor sign-ups & conversion
  • Manage back end of booking platforms and software

Requirements

  • You Love the Sport. You don’t just plan rides
  • you ride them. You are curious about your community's needs, using every coffee stop and climb to understand what riders want next.
  • You Think For Yourself, by pushing boundaries in cycling event programming to ensure Rapha remains the most progressive brand in your city.
  • You Suffer - on and off the bike. You persevere through operational setbacks and lean into difficult conversations with ride leaders or Service Course, aiming for excellent service in everything you do.
  • You Inspire Others, by setting the pace. Whether it’s bike safety, kit etiquette, or inclusivity, you take people on the journey by modeling the 'Rapha way' in every interaction
  • Experience leading group rides and an interest in in cycling as a sport
  • Event planning and execution experience
  • Content creation and social media understanding
  • Operationally savvy and forward thinking

What we offer

  • 50% apparel discount
  • Discount for family and friends
  • Annual clothing allowance
  • Free membership to the Rapha Cycling Club
  • Bike racing expenses up to $35 per race entry
  • Team ride days
  • Mental health support with MyndUp
  • Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
  • Company Pension Scheme
  • Company Bonus Scheme
  • Enhanced Parental Leave
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